What's In It for Me?
Localizing your website can have an enormous impact on your business. With Smartling's advanced technologies, you can:
Quality control
What good is a fast translation if it isn't accurate? Traditional consultants take months to translate a single site, but their error rate is low. Meanwhile, machine translation — think Babelfish or Google Translate — takes seconds, and it doesn't cost a thing. Yet an accuracy rate of 85% is hardly enough to represent your brand in the eyes of a potential customer.
In the age of Wikipedia, there's also a third option: "crowdsource" your translation to members of the online community, engaging their expertise while cutting your own costs.
Each method has virtues and vices, but with Smartling, you don't have to choose. We bring you the unique flexibility to select the method that's best for your needs — for every page of your website.
The hybrid approach
With Smartling, you're in control of your translation.
The personal touch
You can leverage our global network of skilled translation professionals for your most important content. Our translators work in multi-person teams — with translators, native auditors, and technical specialists — to provide accurate, web-friendly content that's optimized for global search. They also work hard to understand your organization, along with any linguistic, cultural, or regional sensitivities.
Machine mind
For content that's not critical to your message or brand, you can save money with machine translation. Machine translations of short news summaries, user-generated comments, or photo captions are often a perfectly acceptable — and low-cost — way to include multi-lingual users. And thanks to our user-friendly translation management tools, it's easy to specify which content you'd like to handle with machine translations, and which parts you'd prefer to have professionally translated.
The wisdom of crowds
You may already have a multi-lingual membership base that can assist with your translation. They might be members of your team, or smart, passionate customers who'd be happy to help improve your service. With Smartling's easy-to-use crowdsourcing tools, you can solicit translations, evaluate contributions, and deploy multi-lingual content, while saving on translation costs.
- Offer your customers fast, effective service in their native languages
- Automatically update your translation whenever you add new content
- Select the translation and workflow that fits your needs and your budget
- Capitalize on rapid international online growth
- Control costs while increasing your global brand awareness
- Diversify risk geographically and capitalize on currency changes