E-Commerce Leader Localizes Quickly

GoPro Taps Smartling to Get Up and Running in Six New Languages in Three Weeks

November 17, 2011

Smartling, the Translation Delivery Network (TDN) company, is announcing that GoPro, the world's leading activity image capture company, has introduced its website in six new languages using the Smartling cloud-based platform.

With users in over 150 countries around the world, GoPro recently launched French, German, Italian, Japanese, Portuguese, and Spanish sites at GoPro.com.

“We enable people to record and share the most exciting moments in their lives, all around the world,” said Stephen Baumer, CTO at GoPro. “It is essential that we support the needs of our growing global customer base by speaking their language, and Smartling helped us launch the first six languages, both the technical implementation, and all translation work, in just three weeks.”

Smartling provides a technology platform and translation toolset for clients to add new language sites quickly and painlessly. Site owners can manage the translation workflow for both professional translators and/or their crowd of volunteers. Smartling delivers the live language sites, so clients such as GoPro can focus on their core business and English site infrastructure.

“As a former Air Force pilot, I wish I'd had one of the GoPro cameras strapped to my helmet, and so we're thrilled to be working with such an innovative company,” said Jack Welde, CEO, Smartling. “We want to help get one of these amazing cameras into the hands of every daredevil around the world, whether they speak English or not.”

“Smartling helped us launch the first six languages, both the technical implementation, and all translation work, in just three weeks.”

- Stephen Baumer, CTO at GoPro

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