“Hello” Global Web

Say Hello to the Global Web

Wave goodbye to the World Wide Web

People across the globe are coming online faster than ever before – and bringing their languages with them. Below are industry stats related to the emerging global internet.

Who is the Global Web?

% of global internet users
13%
North America

Population – 347M
78% Online

Languages: English, French,
Spanish...

10%
South America

Population – 597M
39% Online

Languages: Dutch, French,
Spanish, Portuguese...

23%
Europe

Population – 816M
61% Online

Languages: Belarusian, Czech, Danish,
Dutch, English...

6%
Africa

Population – 1B
13% Online

Languages: Afrikaans, Amharic,
Arabic, Berber, Chichewa...

45%
Asia

Population – 3.8B
26% Online

Languages: Arabic, Azerbaijani, Bengali,
Burmese, Chinese...

3.3%
Middle East

Population – 216M
35% Online

Languages: Arabic, Aramaic,
Azerbaijani, Balochi, Farsi...

Then:
30 years for 2B
people to come online
Now:
4 years
to add
1B
Next:?
474 internet users
are added every
minute
Global e-commerce
will grow 19.4%
annually, reaching
nearly $1T in 2013

In 2000, English-speakers were the dominant group online by a 26% margin.
That percentage dropped to 3%
in 2011.

Yet, 56% of
online content
is English-only.

English
English
English
Rest of the
Languages
Rest of the
Languages
Rest of the
Languages

ARABIC

2500% growth since 2000

RUSSIAN

1800% growth since 2000

CHINESE

Up 4%, #2 language online

CHINESE

11% growth since 2005

ENGLISH

#1 language online by 26% margin

ENGLISH

Shrinks 7% since 2000

ENGLISH

#1 language by 3% margin

China added more
internet users in
3 years than exist
in the U.S.
China, India, Nigeria, Russia, Iran added the most users from 2007-2010

Emerging, Evolving

Roll over to view in your language

South America

Brazil’s online retail market
grows to $22B (up from $9.8B in 2006)
O varejo on-line no Brasil cresce para $22B (em comparação com $9,8B em 2006)

Latin America records the strongest growth (156%) of all regions in e-commerceEntre todas as regiões, a América Latina é a que regista o maior crescimento (156%) no comércio eletrônico

Latin America’s mobile internet connections
grow 50% per year to reach 310M
O acesso à internet pela rede celular na América Latina cresce 50% por ano, chegando a 310M

Middle East

Iran experiences a 31% growth
in internet users in 3 years
زاد عدد مستخدمي الانترنت في ايران بنسبة 31% في 3 سنوات

Arabic-speaking web users grow
2500% to reach 65M
عدد مستخدمي الانترنت باللغة العربية زاد بنسب
2500% ليصل الى 65 مليون مستخدم

UAE, Saudi Arabia & Egypt
spend $2.1B in online retail
الامارات و السعودية و مصر سينفقون 2.1 مليار دولار في قطاع التجزئة الالكتروني

Africa

Nigeria is the most connected country in Africa
(44M internet users)
Le Nigeria est le pays le plus connecté d'Afrique (44 millions d’internautes)

$2B revenue in online retail in South Africa
(up 30% from 2009)
Les recettes des ventes en ligne en Afrique du Sud représentent 2 milliards de dollars (soit une hausse de 30 % par rapport à 2009)

Mobile devices account for 20% of Africa’s
internet traffic (higher than the global
average of 3%)
Les appareils mobiles représentent 20% du
trafic internet en Afrique (plus élevé que
la moyenne mondiale qui est de 3 %)

Asia

Asia accounts for 40%
of global data traffic
亚洲占据全球数据流量的40%

China’s Internet users
double to 800 million
中国互联网户用数量将翻倍
达到8亿人

Asia tops Europe to become the new
e-commerce leader
亚洲超越欧洲成为新的电子商务先驱

China’s online market share
overtakes the U.S.’s
中国在线市场份额超过美国

The world's peoples are coming online.

How will you reach them?

Sources
  1. Internet World Stats
  2. Euromonitor International
  3. Forrester Research
  4. GSMA
  5. Boston Consulting Group
  6. Informa Telecoms & Media
  1. World Wide Worx
  2. KCBP
  3. Goldman Sachs
  4. Cisco
  5. W3Techs
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