Borderless digital content has to be a key part of any company’s strategy. The digital age has changed everything about the way businesses operate and what is expected of them—or, if it hasn’t, it will soon. Here are the three largest reasons why your digital content needs to be borderless, or not limited by being targeted at a single group:
Borderless Readers in a Growing Global Web Market
Within the country, consumers have become borderless, with a higher emphasis on “connectivity, flexibility and choice” according to the Borderless Consumer. That’s even more stark when you think globally.
According to Fast Company, by the end of next year, 45 percent of the global population will use the Internet and 80 percent of connections within the most developed nations will come from mobile devices. China alone will have almost 1 billion Web users.
In an age when mobile devices are everywhere, borders don’t matter. Most content isn’t gated by location. That means someone in Siberia could easily read the content you thought you were creating for readers in San Francisco. When your audience is global, your content needs to be global, too. Borderless digital content is the answer.
Content Delivery Is Borderless
Think about the changes in content publishing in the past few years. Independently published eBooks comprise a huge part of the Amazon list, according to bestselling author Hugh Howey. And you can curate and create content in other ways to reach members of your audience, wherever they happen to be.
Take, for example, social media—a major content-sharing channel both on the web and on mobile devices. This active and growing medium has ignored geographic and even legal borders, as many oppressive regimes have found to their cost.
Publish a useful report today and don’t be surprised if you find an unofficial translation by tomorrow. A much better alternative is to create your own borderless digital content, so you make sure your content reaches that wider audience and says exactly what you want it to say.
Your Workforce Could Be Borderless
Professionals have become used to teleworking and outsourced micro-tasking, but with the use of cloud applications for collaborating and conferencing, more companies now have globally distributed teams. This allows them to hire the best talent, regardless of location. However, this phenomenon does come with challenges beyond crossing time zones. The digital resources that worked for a single national, ethnic, or language group won’t work as well for this larger global team. Borderless content is the way to go.
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