How to Move Fast, Break Things, and Still Translate Smart

How to Move Fast, Break Things, and Still Translate Smart

When agile companies first consider localizing digital content, an irresistible force often meets an immovable object. Their insistence on continuous...
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Why Today’s SMBs Are Exploring Localization Strategy Sooner

When small business owners first start dreaming of success, the global growth trajectory they imagine often looks something like this:...
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How Agile Translation Moves 3 Metrics That Matter

Dull. Rigid. Lifeless. Lethargic. Every business professional has met the antonyms of agile, and each has an opinion on what...
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Translation Proxy: An Unexpected Ally of Agile Organizations

Translation proxy technology has earned its reputation as the fastest, most cost-efficient means of translating website content. It’s helped countless...
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ROI of Translation Tech: Where Do Brands See Big Results?

Speaking your customer’s language is a mantra familiar to everyone from search engine marketers to technical support professionals. When your...
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Translation Quality or Translation Speed? How Basho Chose Both

All marketing gigs are not created equal. “We’re essentially creating a new language,” explains Toni Vicars, Marketing Director EMEA of...
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Fuel Your International Marketing With These Global Media Insights

Translating your brand message in a way that resonates with foreign audiences remains the central challenge of international marketing. But...
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40 Million Songs, 34 Countries, 14 Languages and Counting

Rhapsody has existed since the infancy of digital music. In fact, it was the first legal streaming music service. Through...
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Eliminate Errors and Ambiguity with In-Context Translation and Review

It’s been mentioned before that 75 percent of global consumers prefer to buy products in their native language, and that...
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Over-the-Air App Localization: The Latest String to Smartling’s Bow

Every brand wants in on the mobile economy. In fact, to access certain markets, brands have to be in on...
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