When software companies decide to go global but have experienced slow translations in the past, faster translation of their content and website localization can be difficult to achieve. Developers are often responsible for the majority of the work, which can involve tedious coding and slow, one-off inputs of translated content.
One of the world’s most popular online SaaS businesses needed to expand its offerings to localize both its product and customer service into users’ native languages worldwide. By using software localization and translation, the company was able to achieve quick translation and expand into 10 new languages.
After seeing solid worldwide growth in recent years, the company had almost one-third of its subscribers from countries where English was not the preferred language. In order to continue accelerating its growth trajectory, the company needed a quick translation of its products and services to meet its customers’ needs.
In order to internationalize their code, software companies can spend hundreds of thousands, sometimes up to millions of dollars to build and maintain the technology themselves. Tying up internal engineering resources on such a project can cost a company important product development during an expansion, right when they need it the most.
This SaaS company was concerned about the resources and time required to launch foreign language sites, a feat that can take companies 12 to 18 months for the first new translation. Add in the complexity of internationalizing several years worth of code and infrastructure, and the business’s goal of launching nearly a dozen languages in six to nine months seemed unobtainable.
By using translation software, the company was able to take advantage of a cloud-based translation management system and a translation proxy tool. The company launched 10 languages within six months as it expanded into new markets. What’s more, the company has added numerous languages since, and updates their content frequently, requiring continuous localization.
When software companies implement website internationalization and localize their content for specific audiences, website traffic spikes. In the case of the SaaS company described, here customer sign-ups jumped enough to offset the translation software’s monthly platform costs. By selecting a platform that can scale up or down to meet customer needs, the business only pays for what it uses and nothing more.
Now that the translation technology is integrated into the business’s development process, it is well-equipped to sell to global customers in their own language faster than ever before. Learn more about how translation software can help your organization seamlessly ramp up its globalization efforts through translated content.
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