Translation is the cornerstone of success for not only global B2C, but also B2B companies. Customer engagement, client retention, customer satisfaction, and customer experience all see an improvement when users have access to key functionality and content in their native languages.
To that end, quality business translation services help to ensure you’re offering an end-to-end solution that builds brand trust and purchase intent among buyers in these different regions. Here’s a closer look at the role translation plays in your global B2B expansion efforts.
Staying Ahead of Competition
One study of more than 400 B2B buyers across the world highlighted that although they are able to use English products, they prefer localized software. This shows that these buyers would readily switch to localized products, when they become available. So, if you aim to establish your brand, develop customer loyalty, and gain recognition in target markets ahead of the competition, localization needs to be a part of your strategy.
Post-Sales Support? Always In-Language
Buyers may research products on English-language sites, but will always insist that post-sales support be made available in the local language. You will be hard-pressed to find a globally successful company that bucks this trend. This should serve as another strong indication of the importance of translation.
There’s a Human Being behind Every Purchase Decision
Whether you’re selling B2B or B2C, it’s important to remember that, at the end of the day, it’s a person making the buying decision. And, everyone likes to be addressed in their own language, at least when they’re making important decisions.
As a B2B marketer, localizing your products and content into your target market’s native language will give your company a significant advantage.