How to Develop a Mobile Strategy for Asia-Pacific Markets

How to Develop a Mobile Strategy for Asia-Pacific Markets

mobile strategyDoes your business have a mobile strategy in place for the Asia-Pacific region? According to recent research from MobiForge and Portio Research, more than half of the world’s mobile subscribers are in the APAC region. That figure is anticipated to grow to 54.3 percent by 2016.

Whether you’re trying to increase your mobile app’s adoption and engagement rates, or create mobile-optimized websites and products for this growing audience, here are a few things to keep in mind as you develop your APAC-specific localization strategies:

Language Matters

For companies with applications and software programs that are thinking of growing in new international markets, the Asia-Pacific market size alone validates it as a potentially profitable market, depending on the nature of your product or service. Creating localized content that targets users in this region—whether you’re thinking about users in China, India, or other Asian nations—is essential to attract dedicated customers. According to the Harvard Business Review, 9 out of 10 customers always visit a website in their own language, which is why translation is so important.

The Unique Mobile Challenge

Many Asian languages use an alphabet or characters that are different from English and other European languages. Because most mobile devices have smaller screens than computers, your translators may have more limited real estate to work with (although larger-screen smartphones are gaining popularity in China, for example). When determining how to best translate website or app content assets into local languages, it is important to keep character limitations and display changes in mind. Other factors such as currency conversion and graphics styles are also important. Be sure you are taking context into account when planning your mobile content and image strategy.

Invest in Technologies and Processes That Streamline Translation

There are numerous factors to bear in mind when translating and localizing your applications and mobile-optimized websites for Asian markets. However, there are several steps you can take to simplify the process. For one thing, you’ll probably want to consult local linguistic and cultural experts to ensure your content strategy takes all the right points into account—using translation software, all reviews and quality checks can be completed and managed through one, secure platform in the cloud, eliminating time-consuming back-and-forth and reducing the potential for errors. A technology-supported translation process can also help simplify the process of assigning, receiving, and vetting translations—especially useful when you are translating into many different languages at one time.

While a well-rounded mobile strategy requires more than just localization, efficiently translating your mobile content can have a huge impact on your success in the Asia-Pacific region.

Image source: Bigstock

Resource: MobiThinking

Free eBook download: 34 Tips and Tricks for Improving Translation Efficiency

[cf]skyword_tracking_tag[/cf]

Related


Translation Cost Calculator

The Translation Cost Category Most...

The case for content localization is always easier to make when translation costs are kept low. So for Sasha, VP...
Continue reading

Case Study: How Canary Keeps...

A long-term contract, a lawn sign, and a lack of customer support. For many years, these were the three inevitable...
Continue reading

Translation Proxy: An Unexpected Ally...

Translation proxy technology has earned its reputation as the fastest, most cost-efficient means of translating website content. It’s helped countless...
Continue reading
hotel concierge

How Can Travel Brands Beat...

Global travel brands have plenty to smile about these days. Discretionary incomes are on the rise, emerging markets are dreaming...
Continue reading