Now that 2015 has arrived, e-commerce startups are looking for ways to make this year their biggest yet. Here are a few resolutions to get you started towards this goal:
Connect with New Consumers
Having a social media presence is no longer just an option for businesses in 2015, as modern customers demand access to brands via online networks. Whether you have employees in the hundreds, thousands, or hundreds of thousands, it is important to maintain social networking profiles in your home territory and in countries where you’re looking to expand. This will ensure you can connect with new consumers as your business expands. Locals will also have an easier time finding your business and forging meaningful connections with you if you have localized content on your various social networking profiles.
Make a Commitment to Mobile
Because mobile consumers are one of the fastest-growing segments of your audience, they simply cannot be ignored. Though having a stellar desktop site in international territories is a great place to start, not localizing mobile sites can have a devastating effect. This could be especially harmful in territories such as South Korea and Singapore, where nearly three-quarters of the population accesses the web via smartphones, according to the European Travel Commission. Making a resolution to localize and translate website content across all territories is a great way to ensure your message reaches all the consumers it can via as many channels as possible.
Don’t Forget Apps
Of course, there is more to reaching mobile consumers than just localizing mobile versions of desktop sites. Apps are an important part of the picture as well, since mobile app usage is claiming a bigger share of device time, according to TechCrunch. Having a translated mobile app in your target market that is localized with relevant location, price, and product data will go a long way toward helping consumers connect with your brand.
Though making a New Year’s resolution might not seem like a worthy use of work time, nothing could be further from the truth. Making a resolution will help your growing startup focus on your long-term goals as 2015 gets underway.