Coupons have come a long way since they first appeared in 1887 as a marketing initiative by Coca-Cola. They have gone from infiltrating most paper publications to flourishing online via email subscriptions and mobile marketing strategies, and will continue to grow and dominate the market, according to MobiThinking.
As paper publications become more obsolete, smart marketers are finding ways to keep their coupons in the hands of potential customers through branded app push notifications, SMS, MMS, or geofencing.
Mobile Coupon Use Growing Exponentially
Right now, there are 560 million mobile coupon users in the world, and that number is expected to more than double to beyond 1 billion by 2019.
Just like their printed counterparts, mobile coupons are essential to making more sales and increasing customer loyalty. In fact, as reported by BizReport, 57 percent of shoppers said a coupon helped sway them to make a purchase they wouldn’t have otherwise made, and 91 percent of coupon users said being offered a coupon increases the likelihood they will purchase from that brand in the future.
Looking ahead, 60 percent of millennials said in a survey to Bond Brand Loyalty that they would be open to switching to a new brand or changing where they shop if it meant they would have access to better coupon-based and loyalty programs.
How Smart Marketers Optimize on Mobile Coupon Delivery
Smart business-to-consumer (B2C) marketers have used coupons for more than 100 years to boost product awareness, inspire repeat purchases, respond to competition, and more easily raise prices. However, with the advent of mobile coupons, marketers have found their redemption rates are actually 10 times higher than when they used print coupons. Because these coupons are directly delivered to consumers’ phones, their personalization triggers higher memory retention, which boosts purchases from the supplying brand or store later on.
Plus, with mobile delivery, you can track the data relating to which coupons are redeemed the most, which customers are redeeming them, and in which areas they are being redeemed. Having this data will let you send more personalized coupons to people and tweak your upcoming marketing strategies for more success.
How App Localization Can Help You Expand Your Coupons’ Reach
Implementing a global coupon marketing strategy is far less difficult now that there are mobile delivery options available—even via your company’s own branded app. After you’ve decided on the main points of your coupon marketing campaign and have executed it in one language, consider using translation software for app localization to have your messages flawlessly delivered to all your target audience across the globe in a way that is relevant to them.
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