With 2.8 billion page views each month, MeetMe, is the leader in the “meet new people” category with a website and suite of mobile applications to engage it’s massive user base. Translating this English-only success into a multilingual one was the next logical frontier for MeetMe to conquer. But MeetMe had tons of content along with a complex web infrastructure build over many years using a range of technologies. The job was bigger than the tactics around translating content and integrating source code: MeetMe had to do a “mind” shift from English-centric to global and multilingual.
Find out how MeetMe rapidly expanded into Latin American markets by integrating translation into their workflow and worldview. Read the case study.