Do You Really Need Spanish?

Can you get by with just English, or do you really need Spanish? As the sheer size and purchasing power of the Hispanic population in the US grows, speaking the language of your customer becomes increasingly vital.

In her post on Harvard Business Review, our VP of Market Development, Nataly Kelly shares tips for marketing effectively to the US Hispanic market online.

Read the article here.

Image courtesy of Harvard Business Review

About Team Smartling

Smartling is a software company with the mission to make the world’s content multilingual.