Report: Mobile Apps Rule In eCommerce Conversion Comparison

Report: Mobile Apps Rule In eCommerce Conversion Comparison

PC sales have steadily declined, smartphone engagement continues to climb, and emerging pockets of the digital population are coming online...
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eCommerce Localization and the Gift of Holiday Sales Growth

U.S. retailers now rely on the holiday shopping season for 20% of their annual sales. Or, put another way, one...
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6 Translator Teammates Who Enhance eCommerce Localization

Localizing eCommerce websites and apps is undoubtedly a team sport. While it’s typically the translators who end up in the...
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How Translation Can Turn 4% of Traffic Into $2,786,002

Perhaps the most exciting application of website translation is as a means to market penetration. By leveraging localized content, savvy...
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What the Five Pillars of Customer Experience Mean to Global Retailers

Successfully launching a global brand is not for the faint-hearted. Understanding the wants and needs of consumers around the globe...
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Why Retailers Should Offer Native Brand Experiences

Any good retailer is familiar with the term, “the customer is always right.” This phrase represents the default attitude required...
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How Localization Takes Retail Personalization to the Next Level

Retail personalization is the next big trend in e-commerce. Businesses are now expected to retain information about their users’ previous...
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Pants or Trousers? Retail Localization Tips to Consider

Pants and trousers are exactly the same thing. So why does one sound American and the other sound British? That's…
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Will Myntra’s Mobile E-Commerce Experiment Pay Off?

Indian e-commerce company, Myntra, will shut its website on May 1 and go completely mobile, with its app as its...
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Five Tips for Getting the Best Translation for Your Business

It's no longer enough to sell in just one language, but every avenue comes with risk. Here's how to get the best translation for your business.
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