How Much Content Can Your Translation Process Tolerate?

How Much Content Can Your Translation Process Tolerate?

“Half of marketers have more digital content than they can effectively manage.” That was just one of the concerning conclusions...
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How Hootsuite Outsmarted Its Translation Frustrations

Five years after Hootsuite first showed the world a better way to manage social media, the pioneering platform had already...
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The Translation Cost Category Most Companies Forget

The case for content localization is always easier to make when translation costs are kept low. So for Sasha, VP...
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Case Study: How Canary Keeps Its Customers (and Developers) Happy

A long-term contract, a lawn sign, and a lack of customer support. For many years, these were the three inevitable...
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Why Global Content Strategies Must Go Past The Purchase

Most global content strategies start by delivering a minimum viable experience. Companies translate website elements that light the path to...
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How Agile Translation Helps IHG Stay Ahead [Case Study]

InterContinental Hotels Group (IHG) turned heads across the industry with its 2012 debut of HUALUXE®, the first international hotel brand...
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International Airline Expects to Save $1 Million Across 3-year Period

Few sectors depend on having customers across global markets as the travel and hospitality industry. But having been ahead of...
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4 Key Tips for Ambitious Brands Ready to Take Global Content Seriously

Creating messages that resonate in one language is stressful enough, but that stress is amplified when you begin to add...
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Pinterest, Shinola and Shazam Go to Market Faster with Smartling

Smartling’s technology enables ambitious brands to reach customers around the globe with native brand experiences that resonate and drive conversions...
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Global Content Strategy: The Localization Value Chain

Recently, Smartling partnered with Adweek to deliver a webinar titled Content Strategies for Global Brands: Speaking Your Customer’s Language. The...
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