Last Monday, Smartling partnered with the AMA (American Marketing Association) to discuss how businesses can attain success with a multilingual digital presence. Nataly Kelly, our VP of Market Development, was able to share tons of interesting information with our attendees. But in case you’re short on time, we highlighted the top 5 takeaways here (in no particular order)!:
- More than half of consumers are willing to pay more if you are willing to give them information in their own languages. Yup, you read that right! If your primary language is French, you’ll be more willing to shop and make purchases on a site that is also in French.
- According to Common Sense Advisory (CSA), English accounted for $16.2 trillion spending power in 2012. However, Japanese, German, Spanish, French, and Chinese accounted for $17.4 trillion combined. While English is no doubt extremely important, adding in other languages quickly means that you surpass the total adjustable market that English can help you accomplish. In fact, Chinese is the most important language in terms of gaining online traffic.
- Speed matters more to translation buyers more than quality or price. According to CSA’s Translation Vendor Management survey, 100% of buyers said that turnaround time for projects was “very important”. Go Pro, one of our clients, was able to launch in six new languages in three weeks!
- Agile translation not only helps brands adopt for language, but it also helps account for culture as well, and it can help your brand be authentic, local, and personal. For example, one of our automotive clients localized their U.S., Norwegian, Sweden, and UK sites, tailoring content to each country’s culture.
- You can take advantage of the Smartling Platform’s content swapping functionality that allows users to display unique content to fit specific markets. With simple integration work you can make your content even more relevant in global markets!
If you missed the Smartling webinar, no problem! Check out the recording here and get the full scoop on how leveraging a modern, agile translation management system makes it possible to succeed in the global marketplace.