Smartling, Common Sense Advisory, Paltalk and MeetMe joined the American Marketing Association (AMA) for an in-depth discussion on the global marketplace and the modern technologies and best practices that ensure successful market penetration and expansion into new markets. You can watch the webinar here. Some highlights include:
- Ben Sargent from Common Sense Advisory offers new research that identifies a strong correlation between business results and the number of languages supported on business websites.
- Jack Welde, CEO of Smartling, discusses Agile Translation and the 5-step process used to produce high quality translations at an affordable price with rapid turnaround time.
- Richard Schaer, SVP of Strategy at Paltalk, describes how crowdsourcing in combination with professional translation and advanced translator tools like in-context editing produce high quality translations, better user engagement, higher conversions and a 40% decrease in cost of user acquisition.
- Richard Friedman, VP of Engineering at MeetMe, explains how MeetMe overcame complex technical challenges to successfully localize their website and mobile apps.