Turbocharged Translation for CMS and Marketing Automation Platforms

Turbocharged Translation for CMS and Marketing Automation Platforms

Turbocharged Translation for CMS and Marketing Automation Platforms

Having taken a stroll through the typical modern marketing department tech stack, and explained How Connectors Make Your Multilingual Ambitions Much Easier to Achieve, in the previous post – suggesting some challenging questions to ask yourself and of any possible solution, and noting the utmost value of seamlessly connecting your existing platforms along the way – it’s now time to take a deeper dive into the four families of connectors Smartling offers, which are:

I.     Content Management Systems (CMS)
II.   Marketing Automation Platforms (MAP)
III.  Ecommerce Solutions
IV.  Source Code Repositories

This post covers the first two families – CMS and MAP – which today, are both common components of a marketing department’s tech stack. Smartling ecommerce solution and source code repository connectors will be covered in Tuesday’s blog.


I. Translation for Content Management Systems

The CMS translation connectors Smartling currently offers will be familiar to marketers and IT professionals – not to mention millions of bloggers and digital publishers – around the world, and especially in North America. Read on to learn how Smartling CMS translation connectors work, and for more on each CMS partner and their solution.

Smartling Content Management System translation connectors: 

  • Adobe Experience Manager
  • Drupal
  • Sitecore
  • WordPress

How Smartling CMS translation connectors work: Smartling CMS translation connectors provide seamless connections between AEM, Drupal, Sitecore and WordPress CMS solutions, and Smartling’s Global Fluency Platform, to create a powerful solution for managing multilingual content. The translation connectors are easily installed with minimal developer support, and then extend your CMS solution with automated access to submit and manage content for translation by your chosen translation resources.


Partner solution: Adobe Experience Manager

About Adobe Experience Manager: Adobe Experience Manager (AEM) is a comprehensive content management solution for building websites, mobile apps and forms that makes it easier to manage your marketing content and assets. Solutions from Adobe have been vital tools to help marketers deliver their messages for years.

Technical specs of the Connector: The Translation Connector for AEM supports

  • AEM versions 5.6 or greater
  • Translation Integration Framework in AEM 6.1 or greater

Learn more: Download the Product Brief for the Adobe Experience Manager Connector to learn more about the solution.


Partner solution: Drupal

About Drupal: Drupal is a leading provider of open source content management software and is used to make many of the websites and applications you use every day. Much like Smartling’s technology, Drupal is flexible and can be extended by adding any number of add-ons and plug-ins to increase functionality and improve user experience.

Technical specs of the Connector: The Translation Connector for Drupal supports both Drupal 7 and 8, including support for the TMGMT module for Drupal 8. Additionally the connector is also integrated with the following modules:

  • Fieldable Panels Panes
  • Link
  • Field Collection

Learn more: Download the Product Brief for the Drupal Connector to learn more about the solution.


Partner solution: Sitecore

About Sitecore: Sitecore is the global leader in customer experience management that lets marketers own the experience they deliver to their customers and prospects. The Sitecore® Experience Platform™ manages content, supplies contextual intelligence, and automates communications, at scale. When partnered with Smartling, it enables marketers to expand the reach of your messages globally.

Technical specs for the connector: The Translation Connector for Sitecore Supports:

  • Sitecore 6.6-8.1
  • Localization for any times including files in media items
  • Provides seamless integration with Sitecore workflow

Learn more: Download the Product Brief for the Sitecore Connector to learn more about the solution.


Partner solution: WordPress

About WordPress: WordPress is an open source content management system that is currently the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day. While WordPress started as a blogging platform, it is a fully functioning content management system that can be customized to be used for virtually anything.

Learn more: Download the Product Brief for the WordPress Connector to learn more about the solution.


II. Translation for Marketing Automation Platforms

The MAP translation connectors Smartling currently offers will also be familiar to marketers and IT professionals, and are the driving force behind countless automated marketing campaigns. Read on to learn how Smartling MAP translation connectors work, and for more on each CMS partner and their solution.

Smartling Marketing Automation Platform translation connectors:

  • HubSpot
  • Marketo

How Smartling MAP translation connectors work: Smartling MAP translation connectors easily configure with HubSpot and Marketo, without developer support, and quickly extend your MAP of choice with automated capabilities to submit and manage content for translation by your preferred translation vendor. The translation connector is managed from within your Smartling account, so translation vendors can access your content for localization without requiring direct access to HubSpot or Marketo. Even better, the integration will automatically handle the import and export of content, removing the need for copy and paste to manage your localized campaigns.


Partner solution: HubSpot

About HubSpot: HubSpot is an inbound marketing software platform that helps companies attract visitors, convert leads, and close customers. To the rest of us, HubSpot is the brand behind one of the best annual conferences in content marketing and marketing automation.

Learn more: Download the Product Brief for the HubSpot Connector to learn more about the solution.


Partner solution: Marketo

About Marketo: Marketo provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through its solution, marketers can significantly expand the reach of their messages through digital marketing campaigns, all the while giving them robust reports, analytics, and insights into the effectiveness messages.

Learn more: Download the Product Brief for the Marketo Connector to learn more about the solution.


Have a specific connector in mind?

Check out these posts on translation connectors in 2016 using the links below:


Learn more

Visit the Product Briefs section of the Smartling Resources page to gain access to detailed information about the Global Fluency Platform, the Global Delivery Network, Smartling platform translation connectors, and more.

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