Four Website Translation Benefits

Four Website Translation Benefits

Interested in learning about website translation benefits? Many companies make a mistake when they translate websites through a traditional, manual process. They quickly learn that this method is not sustainable beyond just one or two languages. It takes 12 languages to reach 90% of people online, so sustainability and scalability are important for most businesses with a global online presence. Here are four benefits of modern website translation that allow companies to avoid common challenges and achieve sustainability.

1. Relieve Developer Burden

Working with mere copies of your English-language website is not scalable or repeatable beyond just a few languages. When you host separate websites for each language, every change to your source-language website needs to be repeated three times before translation can take place, placing a heavy burden on developers.

Using translation software can reduce the amount of developer time spent on translation and website maintenance by more than 90%, freeing up resources to focus on continued product development.

2. Prevent Delays to Global Launches

A slow and resource-intensive translation process leads to global product launch delays. With a manual process, product launches that require translated content are often rushed at the last minute and do not benefit from full PR and marketing potential.

With a translation management system, translated content takes only days to deploy instead of months.

New content can be translated and ready for publication long before its scheduled release date, facilitating truly global launches and a more agile approach to marketing.

3. Boost Global SEO

With traditional processes, websites are often incomplete or watered-down versions of a source-language website and do not reflect content that is important for search engine optimization. As a result, visitor rates for multilingual sites translated with traditional processes are often much lower than they should be.

Choose a website translation solution that is fully SEO-compatible, facilitating the translation of page titles, meta tags, and other content important for achieving high search engine optimization.

For example, learn how one company boosted its global website traffic by 45% while obtaining conversion rates that kept pace with traffic growth.

4. Improve Cost Efficiency

Each time you add a new website in another language using a manual website translation process, it can cost tens of thousands of dollars to deploy. Website translation should not be a barrier to penetrating new markets or restrict a company’s potential growth, but it often is when technology is not used.

Companies that use website translation software can translate more than double the number of websites for the same investment.

Learn how one business moved from publishing only three websites without technology, to publishing eight websites in other languages for the same cost, thanks to translation software.

Traditional website translation can be very complicated, time-consuming and expensive because it is typically done in a developer-heavy, manual way. It can actually harm global SEO, delay global launches, and weigh down development teams, distracting them from their other work. Developing and hosting a dozen websites is not sustainable for most companies.

However, with modern translated websites that are technology-enabled, these challenges disappear, because the process itself is made easier, faster, and more efficient. Translation technology turns website translation into an enjoyable, sustainable and scalable part of doing business in other parts of the world.

About Nataly Kelly

Nataly brings nearly two decades of translation industry experience to Smartling, most recently as Chief Research Officer at industry research firm Common Sense Advisory. Previously, she held positions at AT&T Language Line and NetworkOmni (acquired by Language Line), where she oversaw product development. A veteran translator and certified court interpreter for Spanish, she has formally studied seven languages, and is currently learning Irish. A former Fulbright scholar in sociolinguistics, Nataly lives in the Boston area with her husband and daughter. When she isn’t working, you’ll usually find her translating Ecuadorian poetry, writing books, and exploring the world (36 countries and counting!).


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