In the initial stages of your business, going global is probably the last thing on your mind. After establishing yourself in your local and national market, however, creating a multilingual web presence is a great next step when looking for ways to grow your business.
Though you may think your organization is too young, too niche, or too small to benefit from a global presence, you’re underestimating yourself. Here are some tangible benefits multilingual websites can bring to your business.
Instant Globalization with Minimal Investment
Even uptil a decade ago, globalization meant long international flights, expensive marketing campaigns, and plenty of human resources. But with the Internet came the ability for businesses of all sizes to expand outside of their home countries without leaving the office. Better yet, because translation platforms offer an easy and cost-effective way to get your message out there, the monetary investment required to bring your business to new markets is lower than ever—making multilingual websites a great starting point for businesses thinking about going global.
Growing Sales Abroad
If you own an online storefront, chances are at least some of your traffic comes from non-English speakers. You may have even made a sale or two from international consumers. However, you could be getting a lot more by investing in a multilingual web presence. Did you know that 87 percent of consumers who can’t read English don’t buy products or services at English-language websites? It sounds like common sense, but the implication is local-language content via multilingual websites increases the likelihood consumers in global markets will make a purchase.
Increased Sales Domestically
Though multilingual websites can help grow your business in international territories, this content can help grow your business at home too. In the US market, where Spanish is on the rise as a primary language spoken at home, Hispanic consumers who can choose between an English and Spanish version of the product will be more likely to purchase from that business over one that doesn’t offer the choice. Similarly, languages like Chinese, Creole, or French are popular in non-native regions as well. So if you’re looking to expand your reach locally, it’s worth doing a little research to find out which languages would be most effective in your neighborhood.
Getting a Leg Up on the Competition
No business, small or large, exists without competition. Whether your major competitors are other local businesses or large corporations, making your content available in other languages can deliver an advantage that allows you to reach a more diverse client base. You can start with just one language, but as you ramp up your international marketing strategy, you can grow your potential revenue by double digits, pulling ahead of competitors that are still only using English to promote their business.
There are some amazing benefits to creating a multilingual website, but simply deciding to translate website content isn’t the end of the story. Though there are plenty of cheap online translator tools easily accessible right now, these automated services rarely provide accurate translations. On the contrary, their often erroneous content can lose potential consumers due to poor comprehension or, worse, a cultural faux pas.
Consider instead a translation software platform that provides accurate, localized translations optimized for local and global markets alike. Reaching consumers across these communities ultimately results in faster growth and happier consumers—those who feel confident interacting with your brand, making purchases, and even recommending your business to their friends and family.
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