To express high level messaging and extend the brand’s emotional intent, you might want to consider a more refined type of localization: transcreation.
The right TMS solution for you needs to not only prove an integration is possible, but aligned with your unique requirements as well.
Considering the investment today’s companies are making in IT talent, each tedious task that distracts developers from their primary duties is now a corner-office concern.
This study conducted by Forrester examples the potential ROI of a cloud based translation management platform.
To help brands transform translation from an agonizing project into an agile process, Smartling has partnered with travel industry authority Skift on a new report.
The interviewed organization realized 252% ROI from its translation technology deployment, with a payback period of less than 12 months.
From view counts to actual sales, here are a few methods you can use to determine the success of the localization tool you’re using.