Jack Welde

Co-Founder & CEO

Jack is a technology early-adopter, serial entrepreneur, software patent-holder, product evangelist, and combat-decorated Air Force pilot. Before founding Smartling, he served as SVP of Product at eMusic and COO/CTO at SheSpeaks and RunTime Technologies. He also co-founded Trio Development, a software company that created the first personal information manager, which was acquired by Apple in 1993. He holds a BS in Computer Engineering from the University of Pennsylvania, where he also studied linguistics and interned with Professor William Labov, and an MBA from Cameron University in Germany.

Jack was named one of Fast Company’s “Who’s Next” in 2011, and was named a 2013 NYC Venture Mentor by the New York City Economic Development Corporation.

Andrey Akselrod

Co-Founder & CTO

Andrey joined Smartling after serving as VP of Technology at SpaFinder, where he developed and maintained the company’s website and e-commerce platform in six languages. Previously, he held executive positions at RunTime Technologies and consulted for JPMorgan Chase, where he was responsible for e-commerce, digital asset management, data warehousing, and other large-scale projects. He’s a native Russian speaker. He holds a BS in Computer Science from Brooklyn College and lives in New Jersey with his wife and children.

Adi Dehejia


Adi is a seasoned finance and operations leader with more than 20 years of experience in the technology, media, telecom, and consumer services industries. Prior to joining Smartling, Adi was the CFO for Rhapsody International Inc., where he was responsible for strategy, finance, accounting, corporate development, and business intelligence. Adi has also held leadership positions at Sandler Capital Management, AirTouch Communications Inc., Hellman & Friedman, and Dillon Read & Co. He holds a Bachelor of Arts in Public Policy from Princeton University’s Woodrow Wilson School and an MBA from Stanford University’s Graduate School of Business. Adi, his wife, and their two teenage sons live in Larchmont, New York.

Matt DeLoca

VP of Sales

Matt is a technologist through and through. Before joining Smartling, Matt led sales at The FeedRoom, prior to its acquisition by KIT Digital. He has also helped grow the business of several other digital media start-ups, including Virage and Cinebase. He began his career in field sales at Apple, selling into large enterprise accounts in New York. Matt earned his BS in Mechanical Engineering from Bucknell University. He lives in New Jersey with his wife and children.

Mark Elkin

VP of Client Services

Mark joined Smartling from Symantec, through its 2007 acquisition of Vontu. In these roles, he led the sales engineering and professional services teams, and established best practices for customer evaluations, including success at more than one third of the Fortune 100. Prior to Vontu, he managed product teams and served in pre- and post-sales roles at NetGravity, Connectify, and Kana Communications. He speaks Russian, German, and Czech, and is working on French. Mark holds a BA in Russian Studies and Russian Literature from Brown University. He lives in Montreal with his wife and children.

Judd Marcello

VP of Marketing

Judd came to Smartling from Salesforce.com Marketing Cloud through its acquisition of ExactTarget, where he was senior director marketing, EMEA. Prior to Salesforce, he held demand generation marketing and brand marketing roles at eBay Enterprise Marketing Solutions, Canon Australia, Black & Decker, and Nestle. He is originally from New Hampshire, and spent more than a decade living abroad in Australia and the United Kingdom. Judd holds an MBA from the Macquarie Graduate School of Management and a BA in Marketing from Plymouth State University.

Kevin Cohn

VP of Operations

Kevin is the VP of Operations at Smartling, managing product planning, pricing and packaging, as well as fostering strong communication and efficiency improvements across the organization.  Prior to joining Smartling, Kevin served as Chief Operating Officer at Atypon, a web and mobile content delivery and monetization platform, where he was responsible for global sales and marketing, services, and support. Kevin holds a BS in Statistics from Carnegie Mellon University.

Board of Directors

Jack Welde

Co-Founder & CEO, Smartling

Ben Boyer

Managing Director, Tenaya Capital

Steve Krausz

General Partner, U.S. Venture Partners

Peter McCormick

Co-Founder, ExactTarget

David Pakman

Partner, Venrock

Alexander Rosen

Managing Director, IDG Ventures