Global Ready Conference Sydney

April 1st 2020, Sydney Australia👋 Hey Australia! We heard there aren’t enough localisation events in your country, so we’re bringing our flagship event to you 1 April. Join our community. Spread the word. Register today.

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Space to Create

A mindset and an imperative. Consumers relish today’s products and services. It’s up to you to create irresistible experiences for people anywhere, today.

Translate tomorrow today

Future-proof your translation strategy and accelerate your localisation program with tactical guidance backed by research, and case studies from leading Australia-based brands.

Move the world with words

Translation is a purpose and a privilege; the search for meaning. Be part of a movement and community to elevate the profile of an industry that is the backbone of today's global economy.


Thought-leadership, actionable insights, and plenty of time to network.



Fuel up for the day ahead with a delicious breakfast.

SOHO @ Jones Bay Wharf Level 4, 26-32 Pirrama Road Pyrmont NSW 2009


Are you global ready?


Smartling Address

Jack Welde, Andrew Saxe, Adrian Cohn


Preparing Now for What's Next

Michael McQueen, Futurist

Every business and industry today is facing a perfect storm of disruption and upheaval. In the face of the changes ahead, agility and adaptability will be more important than ever. The future success and survival of your organization will rest on the ability to anticipate, prepare for and pre-empt disruption. Audience members will leave this presentation with a clear action plan for navigating disruption and emerging stronger than ever.


Designing for Global

Rachel Carruthers, Head of Internationalisation & Localisation, Canva

After years of research focused on how translation impacts design, Canva has mastered the art and science of transforming creative templates to support different languages. With over 55,000 design templates to choose from, Canva’s 21.8 million users build data-rich visuals that engage global audiences. Hear how the research, teamwork, neural machine translation, a community of translators and linguistic quality checks are used by Canva to design for global.



After years of research focused on how translation impacts design, Canva has mastered the art and science of transforming creative templates to support different languages. With over 55,000 design templates to choose from, Canva’s 21.8 million users build data-rich visuals that engage global audiences. Hear how the research, teamwork, neural machine translation, a community of translators and linguistic quality checks are used by Canva to design for global.


Research Keynote

Jan Louis Kruger Bio, Professor and Head of the Department of Linguistics, Macquarie University


What Company OKRs and Localisation Have in Common

Melanie Heighway, Senior Product Localization Manager, Atlassian

Companies set objectives and key results for sales, product development and growth, but what about localisation? Atlassian’s products are used by 83% of Fortune 500 companies in over 190 countries, which means product internationalisation is essential to achieving company-wide OKRs. With clear targets in mind, discover how the Atlassian localisation team used international customer and localisation data to create a business case for re-translating two million words in Jira and Confluence.


Break - with Smartling 101 Demo


How to Measure Your Translation Program

Kate Fitzgerald, Director of Account Management, Smartling


How SiteMinder and Delivered Business Results for Indonesian Hotels

Felipe Costa, Product Marketing Localisation Manager, Siteminder

Software-enabled localisation teams empower their businesses to invest in their customers. For SiteMinder, the global hotel industry's leading guest acquisition platform, the results speak for themselves. Using Smartling, translations are now completed 85% faster and with 90% fewer incidents in quality assurance. One of the greatest successes for the global business came after collaborating with one of its largest business partners,, to localise its product extranet for hotels in Indonesia. The collaboration, which involved the translation of almost 78,000 words, increased's partnership acquisition by 414% that year and has allowed the companies' mutual hotel customers in Indonesia to enjoy SiteMinder's product in their local language.


Break - with Smartling data demo


How Machine Translation Actually Works with Q/A

Andrew Saxe, Vice President of Product, Smartling


All of your questions answered


Happy Hour

When & Where

April 1st 2020, 12:00 am
Doltone House @ Jones Bay Wharf
Level 4, 26-32 Pirrama Road, Sydney, Australia 2009
Get Directions

Re-live Global Ready 2019

An interactive, one-day event designed to help you take your localisation efforts to the next level, Global Ready facilitates an environment that gives you the space — the room, a clear mindset, the technological advances — to create jaw-dropping experiences that surprise and delight your brand’s global audience. 🎆

Five reasons to attend Global Ready

1. New decade, new you. Invest in yourself so that you have the space to create 🧘‍

2. Network, coffee and harbour views. This never gets old! ☺️

3. Customer stories. Three of them. That’s why this is #3. Otherwise it’s the #1 reason to attend. Our customers rock! 🏆

4. Michael McQueen is going to predict the future, sort of. He’s going to make a strong, research-based case for what’s to come in the ‘20s, and how you can be best prepared. 🔮

5. It’s Smartling’s first event in the region and we would love your support 💜

Who should attend?

Global Ready unites international business experts across industries and roles. What do they all have in common? Each plays an integral role in the internationalisation of their organisation.

Localisation Managers The increasingly complex and mission-critical role for global businesses. Connect with peers and learn how to continuously refine your localisation program.

Developers Automating the process surrounding translation enables you to focus more on developing first-class digital experiences. Eliminate manual work and learn how to design for global.

Marketers As expectations for a seamless buying experience accelerate, you can establish a competitive edge. Meet world-class marketers, have some fun, and grow.

Product Managers Coordination between localisation teams and product requires discipline and innovation. Learn how to leverage your data to make a business case for translation.

Can't make it to Sydney? No problem. Global Ready Conference is a global series. Learn more about our upcoming conferences so you can get #GlobalReady.

Are you ready? Ready. Set. Go! 👇👇👇

Featured Speakers

Michael McQueen

Michael McQueen


Michael McQueen is a multi-award winning speaker, trend forecaster and bestselling author of eight books.

With clients including KPMG, Pepsi and Cisco, he has helped some of the world’s most successful brands navigate disruption and maintain momentum.

Michael is a regular commentator on TV and radio and his work has featured in publications ranging from the UK Daily Mail to and the Huffington Post. In addition, Michael is a familiar face on the international conference circuit having shared the stage with the likes of Bill Gates, Dr. John Maxwell and Apple co-founder Steve Wozniak.

Michael has spoken to over 500,000 people across 5 continents since 2004, and is known for his engaging, entertaining and practical conference presentations. Having been recently named Australia’s Keynote Speaker of the Year, Michael was inducted into the Professional Speakers Hall of Fame.


Melanie Heighway

Melanie Heighway

Senior Product Localization Manager at Atlassian

Rachel Carruthers

Rachel Carruthers

Head of Internationalisation & Localisation at Canva

Felipe de Oliveira Costa

Felipe de Oliveira Costa

Product Marketing Localisation Manager at Siteminder

Jan-Louis Kruger

Jan-Louis Kruger

Professor and Head of the Department of Linguistics at Macquarie University

Jack Welde

Jack Welde

Co-Founder & CEO at Smartling

Jack is a technology early-adopter, serial entrepreneur, software patent-holder, product evangelist, and combat-decorated Air Force pilot. Before founding Smartling, he served as SVP of Product at eMusic and COO/CTO at SheSpeaks and RunTime Technologies. He also co-founded Trio Development, a software company that created the first personal information manager, which was acquired by Apple in 1993. He holds a BS in Computer Engineering from the University of Pennsylvania, where he also studied linguistics and interned with Professor William Labov, and an MBA from Cameron University in Germany. Jack was named one of Fast Company’s “Who’s Next” in 2011, and was named a 2013 NYC Venture Mentor by the New York City Economic Development Corporation.

Andrew Saxe

Andrew Saxe

Vice President, Product at Smartling

Andrew joined Smartling as employee #3 from where he worked in the product group focusing on registration flows and music recommendation tools. Prior to eMusic, he was part of the online teams of Omni Studio and APCO Worldwide - both Washington, DC-based strategic communications firms. Andrew has been working in technology and the Internet industry since the mid-1990's having founded and sold online computer retailer Andrew holds a BS in Business from the Kelley School of Business at Indiana University and works out of the Smartling NYC office.

Annette Obermeier

Annette Obermeier

VP of Marketing at Smartling

Ani is responsible for managing, directing and overseeing Smartling’s global marketing initiatives and the company’s global brand. During her almost 17 years in the technology market, Annette held various leadership roles across Europe, Asia and North America. She enjoys running and playing the piano.

Adrian Cohn

Adrian Cohn

Director, Brand Strategy and Communications at Smartling

Adrian Cohn is a brand and communications strategist with experience conceptualizing and implementing worldwide, omnichannel campaigns. Board member of New Orleans area hospital foundation, Cohn currently serves as Director of Brand Strategy and Communications at Smartling, a translation technology and services company.

Kate Fitzgerald

Kate Fitzgerald

Director of Account Management at Smartling

Kate Fitzgerald is the Director of Account Management at Smartling with responsibility for all installed customers. Kate has personally managed and strategized with some of Smartling's largest, most complex accounts. She is always inspired by the transformation Smartling enables for globally-minded companies.

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