S1 E3: Does quality even matter anymore?

May 19th 2020It’s the provocative question we’ve been waiting to discuss in the translation space. Some say translation quality is paramount, while others may say speed is more important. Join us on May 19 at 11AM EST to learn how you can do both.

Translation Isn't Blind E3

Speed vs. Quality

Speed, quality and cost are the three most discussed attributes of any investment, not just for translation. What’s most important to you? 🤔

The Equilibrium

Find the balance with Dynamic Workflows - an automated solution to utilize your translation resources and data more quickly and with greater cost efficiency. ☯️

What's your take?

Write in with your thoughts or questions about translation quality to acohn@smartling.com and they’ll be discussed live during the episode. 🙌

Is translation blind? It doesn’t have to be, but for so many translation is indeed blind.

During this episode, we'll cover the provocative question we’ve all been waiting for in the translation space. Some would take the position that translation quality is paramount, while others may say it’s more important to get content published quickly. But where is the truth? Probably somewhere in the middle.

Speakers

Adrian Cohn

Adrian Cohn

Director, Brand Strategy and Communications at Smartling

Adrian Cohn is a brand and communications strategist with experience conceptualizing and implementing worldwide, omnichannel campaigns. Board member of New Orleans area hospital foundation, Cohn currently serves as Director of Brand Strategy and Communications at Smartling, a translation technology and services company.

Kate Fitzgerald

Kate Fitzgerald

Director of Account Management at Smartling

Kate Fitzgerald is the Director of Account Management at Smartling with responsibility for all installed customers. Kate has personally managed and strategized with some of Smartling's largest, most complex accounts. She is always inspired by the transformation Smartling enables for globally-minded companies.

About Smartling

Smartling is a language translation company that enables customers to localize content across devices and platforms. The company is recognized by CSA Research as the #1 Leader of the 2019 MarketFlex for Language-Oriented TMS, and by users on G2 as the Leader of the 2019 G2 Grid for Translation Management. Smartling established Enterprise Translation Cloud, a data-driven approach to localization, which enables its customers to achieve higher quality translation at a lower total cost. Smartling is the platform of choice for hundreds of B2B and B2C brands, including InterContinental Hotels Group, Shopify, Slack and SurveyMonkey. Smartling is headquartered in New York, with offices in Dublin and London. For more information, please visit smartling.com.

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