Global Campaigns, Local Relevance: How to Bridge the Content Strategy Divide

October 24th 2019In this webinar, Christine Polewarczyk, SiriusDecisions analyst, and Annette Obermeier, Smartling VP of Marketing, will discuss best practices for how you can better integrate regional/local input into your centralized content planning processes.

Webinar

Learn how to improve regional adoption of global content.

Optimize the value and impact of global content investments.

Elevate your global and regional campaign performance.

Who owns content planning at your company? For 73% of b-to-b marketing organizations, primary content planning ownership lives at the corporate vs. regional level. For more than half of organizations - 53% - translation and localization are also primarily run from a central corporate function. But what challenges come with the centralization of content planning efforts? These trends have created massive content waste and diluted global and regional campaign performance for many marketing teams.

In this webinar, Christine Polewarczyk, SiriusDecisions analyst, and Annette Obermeier, Smartling Head of Global Marketing, will discuss best practices for how you can better integrate regional/local input into your centralized content planning processes.

Speakers

Annette Obermeier

Annette Obermeier

VP of Marketing at Smartling

Ani is responsible for managing, directing and overseeing Smartling’s global marketing initiatives and the company’s global brand. During her almost 17 years in the technology market, Annette held various leadership roles across Europe, Asia and North America. She enjoys running and playing the piano.

Christine Polewarczyk

Christine Polewarczyk

Service Director, Content Strategy and Operations at SiriusDecisions

Christine is a Service Director of Content Strategy and Operations at SiriusDecisions. She has more than 20 years of experience in b-to-b technology, content, campaigns and digital marketing across a range of in-house, agency and consulting roles. Christine helps SiriusDecisions clients build and optimize their b-to-b content engines and transform them into competitive differentiators. She is a passionate leader and evangelist for audience-centric content strategy, content marketing, and content operations.

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