Who owns content planning at your company? For 73% of b-to-b marketing organizations, primary content planning ownership lives at the corporate vs. regional level. For more than half of organizations - 53% - translation and localization are also primarily run from a central corporate function. But what challenges come with the centralization of content planning efforts? These trends have created massive content waste and diluted global and regional campaign performance for many marketing teams.
In this webinar, Christine Polewarczyk, SiriusDecisions analyst, and Annette Obermeier, Smartling Head of Global Marketing, will discuss best practices for how you can better integrate regional/local input into your centralized content planning processes.