WEBINAR: Think Small To Scale Big 👉 The Global Content Strategy

February 27th 2020Robert Rose 👉 content whisperer (definitely), day dreamer (always), trouble maker (duh), slayer of dragons (maybe?)... One thing for sure is Robert knows good content. Join us as he shares some of this wisdom to boost global growth. ✌

Global Ready Webinar with Robert Rose

Strengthen your content 💪

A global content strategy that can be effectively measured not only combines complex technology, but a collaborative, creative process. Let’s delve into this and understand the impact for your business.

Scale with cultural relevance 🌱

Great content isn’t just content that is translated well - it’s also content that creates local impact. Be relevant, creative and distinct. Learn best practices of global brands like yours that are scaling and creating value at the local level.

Differentiate your brand 💜

Find the right words and creative experience to engage your audience and how you can cut through the noise and differentiate your brand in any market.

“Yay, Governance!” - said No One Ever.

Yes Content Marketing is cool - but the key to making it work is a great content strategy. When we discuss strategies for improving your planning, team structure, change management, writing/editing, and QA processes, you might think we’re in for something quite boring. 💤

During this webinar you will learn how to develop an innovative new framework for creating and activating content that not only leverages the creativity of your team, but helps them accomplish even more than before.

About Robert Rose 🔥🔥🔥

✔️ Best selling author

✔️ Trusted advisor to fortune 500 companies

✔️ Leading keynote speaker and facilitator

In his day job Robert describes himself as the “Chief Troublemaker” and founder of the Content Advisory, the education and consulting group for The Content Marketing Institute.

Over the last five years, Robert has worked with more than 500 companies, including 15 of the Fortune 100, providing strategic marketing advice and counsel for global brands. He’s provided strategic marketing advice and counsel for global brands such as Capital One, NASA, Dell, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates Foundation.

Speakers

Robert Rose

Robert Rose

Founder and Chief Troublemaker at The Content Advisory

Robert is the founder of the Content Advisory, a best selling author, a trusted advisor to fortune 500 companies, a leading keynote speaker and facilitator. Over the last five years, Robert has worked with more than 500 companies, including 15 of the Fortune 100, providing strategic marketing advice and counsel for global brands.

About Smartling

Smartling is a language translation company that enables customers to localize content across devices and platforms. The company is recognized by CSA Research as the #1 Leader of the 2019 MarketFlex for Language-Oriented TMS, and by users on G2 as the Leader of the 2019 G2 Grid for Translation Management. Smartling established Enterprise Translation Cloud, a data-driven approach to localization, which enables its customers to achieve higher quality translation at a lower total cost. Smartling is the platform of choice for hundreds of B2B and B2C brands, including InterContinental Hotels Group, Shopify, Slack and SurveyMonkey. Smartling is headquartered in New York, with offices in Dublin and London. For more information, please visit smartling.com.

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