June 30th 2020“Translation” lives in different places from one company to the next. Join us for our final episode on June 30 at 11AM EST and learn how to reveal to your manager how and why translation adds value to the business - how translation isn’t blind.
Establishing allies across different functions unlocks your ability to align translation metrics to the metrics that matter most to others in the business.
Recognizing where you are, and actually writing down where you want to go is an essential component of growth. By documenting your benchmarks and goals, you can show how far you’ve come.
Managers are focused on team goals and company mandates. So, align your talk track and message with their goals. If you focus on the big picture, the business value of language translation will reveal itself quickly.
Is translation blind? It doesn't have to be but, for so many, translation is indeed blind.
“Translation” lives in different places from one company to the next. Sometimes it’s managed by localization teams, and other times it’s managed by the product team. No matter how your organization decides who owns translation, it’s important that you reveal to your manager how and why translation adds value to the business - how translation isn’t blind.
Adrian Cohn is a brand and communications strategist with experience conceptualizing and implementing worldwide, omnichannel campaigns. Board member of New Orleans area hospital foundation, Cohn currently serves as Director of Brand Strategy and Communications at Smartling, a translation technology and services company.
Kate Fitzgerald is the Director of Account Management at Smartling with responsibility for all installed customers. Kate has personally managed and strategized with some of Smartling's largest, most complex accounts. She is always inspired by the transformation Smartling enables for globally-minded companies.
Smartling is a language translation company that enables customers to localize content across devices and platforms. The company is recognized by CSA Research as the #1 Leader of the 2019 MarketFlex for Language-Oriented TMS, and by users on G2 as the Leader of the 2019 G2 Grid for Translation Management. Smartling established Enterprise Translation Cloud, a data-driven approach to localization, which enables its customers to achieve higher quality translation at a lower total cost. Smartling is the platform of choice for hundreds of B2B and B2C brands, including InterContinental Hotels Group, Shopify, Slack and SurveyMonkey. Smartling is headquartered in New York, with offices in Dublin and London. For more information, please visit smartling.com.
