Localizing eCommerce Content in the 2020s

August 6th 2020eCommerce is no longer just about the product. It's about the content. Join us on August 6 at 11am EST and learn how to apply consumer data to better reach your end-user in any language.

WT200201 FEB ecommerce

Content then and now

Before there was Disney+, there was Blockbuster. We'll take a look at how the consumer experience has changed and what that means for your content.

Why translation is important

From intent to purchase, deliver a 360 degree experience for your customers in any language.

Let's talk analytics

We'll take a deep dive into the consumer data to show you how to optimize your translation quality and budget.

Join us on August 6th at 11am EST!

While each of us is ordering our favorite products as consumers, we’re also looking at consumer behavior data when we sit down at the home office to work. Your consumer’s behavior and purchasing analytics can (and should) drive your translation strategy.

Tune in and learn how to apply this data to better reach your end-user in any language.

We look forward to seeing you there!

Speakers

Adrian Cohn

Adrian Cohn

Director, Brand Strategy and Communications at Smartling

Adrian Cohn is a brand and communications strategist with experience conceptualizing and implementing worldwide, omnichannel campaigns. Board member of New Orleans area hospital foundation, Cohn currently serves as Director of Brand Strategy and Communications at Smartling, a translation technology and services company.

About Smartling

Smartling is a language translation company that enables customers to localize content across devices and platforms. The company is recognized by CSA Research as the #1 Leader of the 2019 MarketFlex for Language-Oriented TMS, and by users on G2 as the Leader of the 2019 G2 Grid for Translation Management. Smartling established Enterprise Translation Cloud, a data-driven approach to localization, which enables its customers to achieve higher quality translation at a lower total cost. Smartling is the platform of choice for hundreds of B2B and B2C brands, including InterContinental Hotels Group, Shopify, Slack and SurveyMonkey. Smartling is headquartered in New York, with offices in Dublin and London. For more information, please visit smartling.com.

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