Marie Kondo your Localization Strategy: The Life Changing Magic of Centralizing Translation

December 5th 2019 – December 5th 2019In this webinar, Christine Polewarczyk, SiriusDecisions analyst, and Annette Obermeier, Smartling VP of Marketing, will discuss the benefits of a centralized translation and localization strategy.


Guidance on how to prioritize and tier translation and localization requirements, with real life customer examples

Insights on how to better integrate localization into content processes and workflows

Things to consider when engaging with language technology and service providers. As well as an introduction to digital best practices like content atomization to support easier localization and adaptation

According to the SiriusDecisions State of B2B Content Study 2018, only 53% of organizations currently execute localization out of a centralized function. But the trend toward centralized localization is on the rise in many organizations to improve multilingual content quality, brand and terminology governance, scale, cost savings, and data insights. In this live webinar, SiriusDecisions research analyst and content expert, Christine Polewarczyk and Smartlings’ VP of Marketing, Annette Obermeier will share the benefits and best practices of centralized translation and localization.

11:00 AM in Eastern Time (US and Canada)


Annette Obermeier

Annette Obermeier

VP of Marketing at Smartling

Ani is responsible for managing, directing and overseeing Smartling’s global marketing initiatives and the company’s global brand. During her almost 17 years in the technology market, Annette held various leadership roles across Europe, Asia and North America. She enjoys running and playing the piano.

Christine Polewarczyk

Christine Polewarczyk

Service Director, Content Strategy and Operations at SiriusDecisions

Christine is a Service Director of Content Strategy and Operations at SiriusDecisions. She has more than 20 years of experience in b-to-b technology, content, campaigns and digital marketing across a range of in-house, agency and consulting roles. Christine helps SiriusDecisions clients build and optimize their b-to-b content engines and transform them into competitive differentiators. She is a passionate leader and evangelist for audience-centric content strategy, content marketing, and content operations.