S1 E1: Navigating Global Crises

April 21st 2020As the world responds to COVID-19, having the resources to reliably respond to evolving situations is crucial. Tune in on April 21 at 11AM EST and learn how you can better establish a path to support and communicate with your customers worldwide.

Translation Isn't Blind E 1

Responding to Crises πŸ’ͺ

When the going gets tough, being nimble and communicative will drive trust with your customers.

Translation for All 🌎

Delivering content in English is an important step, but it isn’t enough for global businesses in times of crises.

Technology and Process πŸ“ˆ

From the Global Delivery Network to pre-translating canned responses, learn how to set up your tech and maximize agile processes to reach customers quickly.

Is translation blind? It doesn't have to be but, for so many, translation is indeed blind.

During this webinar, we'll cover the tools and resources you need to respond to crises and evolving situations as the world responds to COVID-19. Will you establish a path to communicate with all customers in any language to support your customer base and employees worldwide, or will turbulent times upend your hopes for longevity?

Speakers

Adrian Cohn

Adrian Cohn

Director, Brand Strategy and Communications at Smartling

Adrian Cohn is a brand and communications strategist with experience conceptualizing and implementing worldwide, omnichannel campaigns. Board member of New Orleans area hospital foundation, Cohn currently serves as Director of Brand Strategy and Communications at Smartling, a translation technology and services company.

Kate Fitzgerald

Kate Fitzgerald

Director of Account Management at Smartling

Kate Fitzgerald is the Director of Account Management at Smartling with responsibility for all installed customers. Kate has personally managed and strategized with some of Smartling's largest, most complex accounts. She is always inspired by the transformation Smartling enables for globally-minded companies.

About Smartling

Smartling is a language translation company that enables customers to localize content across devices and platforms. The company is recognized by CSA Research as the #1 Leader of the 2019 MarketFlex for Language-Oriented TMS, and by users on G2 as the Leader of the 2019 G2 Grid for Translation Management. Smartling established Enterprise Translation Cloud, a data-driven approach to localization, which enables its customers to achieve higher quality translation at a lower total cost. Smartling is the platform of choice for hundreds of B2B and B2C brands, including InterContinental Hotels Group, Shopify, Slack and SurveyMonkey. Smartling is headquartered in New York, with offices in Dublin and London. For more information, please visit smartling.com.

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