About the event
75% of people prefer to buy products in their native language. If you’re not localizing your in-app experiences, you’re leaving money—maybe even entire markets—on the table.
Register today to learn more about:
- Trends in global software use
- Data on buying behavior and preferences
- The impact of user onboarding on retention
- The 3 keys to successful micro-translation
Speakers
Adrian Cohn
Director, Brand Strategy and Communications at Smartling
Adrian Cohn is a brand and communications strategist with experience conceptualizing and implementing worldwide, omnichannel campaigns. Board member of New Orleans area hospital foundation, Cohn currently serves as Director of Brand Strategy and Communications at Smartling, a translation technology and services company.
