Onboarding the world: Why and how to localize your user experience

June 18th 2020Join onboarding and translation experts from Appcues and Smartling for a live, interactive discussion about why there’s never been a better time to localize your user onboarding experience and how to do it right.

Appcues Webinar

About the event

75% of people prefer to buy products in their native language. If you’re not localizing your in-app experiences, you’re leaving money—maybe even entire markets—on the table.

Register today to learn more about:

  • Trends in global software use
  • Data on buying behavior and preferences
  • The impact of user onboarding on retention
  • The 3 keys to successful micro-translation


Adrian Cohn

Adrian Cohn

Director, Brand Strategy and Communications at Smartling

Adrian Cohn is a brand and communications strategist with experience conceptualizing and implementing worldwide, omnichannel campaigns. Board member of New Orleans area hospital foundation, Cohn currently serves as Director of Brand Strategy and Communications at Smartling, a translation technology and services company.

Eric Keating

Eric Keating

VP of Marketing at Appcues

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