S2 E3: How to localize content while staying on-brand

October 27th 2020Tune in on Oct 27 @ 11am EST and learn how Jordanna Ber navigates localization for pet services brand, Rover, while also keeping the content culturally relevant to their end-users.

Translation Isn't Blind S2 E3

Internationalizing Strings

When Rover acquired DogBuddy, Jordanna quickly identified a major hurdle to localizing Rover's app: it's code base was not internationalized.

Localization for SEO & Keywords

The terms that users search vary by region. Discover how localizing SEO content impacted Rover’s business.

Team-wide Collaboration

Communication with other departments is essential. Learn how Jordanna collaborates with Rover’s Design and Dev teams to get it right.

Join us on October 27 @ 11am EST

From web and mobile applications to social media content, Jordanna Ber has managed localization for it all. And for Rover, putting trust and love of pets in every word is key. Tune in and learn how Jordanna navigates localization for Rover ensuring the content is on-brand and culturally relevant to their end-users.


Adrian Cohn

Adrian Cohn

Head of Marketing at Smartling

Adrian Cohn is a brand and communications strategist with experience conceptualizing and implementing worldwide, omnichannel campaigns. Board member of New Orleans area hospital foundation, Cohn currently serves as Head of Marketing at Smartling, a translation technology and services company.

Jordanna Ber

Jordanna Ber

Head of Localization at Rover.com



Consultant 🐾

About Smartling

Smartling is a language translation company that enables customers to localize content across devices and platforms. The company is recognized by CSA Research as the #1 Leader of the 2019 MarketFlex for Language-Oriented TMS, and by users on G2 as the Leader of the 2019 G2 Grid for Translation Management. Smartling established Enterprise Translation Cloud, a data-driven approach to localization, which enables its customers to achieve higher quality translation at a lower total cost. Smartling is the platform of choice for hundreds of B2B and B2C brands, including InterContinental Hotels Group, Shopify, Slack and SurveyMonkey. Smartling is headquartered in New York, with offices in Dublin and London. For more information, please visit smartling.com.