The Global Marketer's Expectation of Localization Teams

October 5th 2021 – October 5th 2021This panel discussion will address the expectations global marketers have of their localization teams, and how both teams can work collaboratively to realize results.

GALA Connected 2021

The Global Marketer's Expectation of Localization Teams

Marketers work hard to help their companies thrive in all their markets, which is why they depend on the expertise of their localization teams. Marketing and localization teams are integral to the success of any global organization. And, neither team can work at a global scale without the other.

In this panel discussion, we'll address the expectations global marketers have of their localization teams, and how both teams can work collaboratively to realize results. This session will get it all out on the table so these two teams can build a stronger, more productive, global future together.

The panel will address questions like:

  • With today's fast pace of marketing, how are localization teams expected to keep up?
  • What can marketers do to make life easier for localization?
  • How do both teams ensure global brand continuity?
  • As a marketer, what metrics matter most when it comes to localization?
  • For both teams, what do you look for in a language services provider that proves you can trust them with translations?

Join Smartling for this panel discussion at GALA Connected 2021: Bounce Forward. See you there!

Featured Speakers

Gavin Grimes

Gavin Grimes

Vice President, Language Services at Smartling

Originally from Ireland, Gavin began working in localization after the government began to offer tax incentives for companies to create their headquarters in Dublin. After studying to be a Civil Engineer, Gavin found work with Lotus Development. From there, he moved on to work at their headquarters in Boston on internationalization of Lotus Notes on non-PC platforms. After a few years, he joined a start-up in the language space and accelerated his learning and understanding of the industry. After that start-up was acquired by We Localize, Gavin integrated a Chinese company and ended up staying there for 6 years. Part of his role was to educate and prepare his colleagues in the US and Europe about working with a Chinese company. After making his way up the ladder at We Localize, Gavin has now landed at Smartling as VP of Language Services.

Jordanna Ber

Jordanna Ber

Head of Localization at


The Globalization and Localization Association (GALA) is a not-for-profit trade association connecting and supporting professionals and organizations in the global language industry.

  • GALA is future-oriented and human-focused
  • We provide access to expertise on industry trends, technologies, and best practices
  • GALA is a community and a platform where people learn, share, and inspire one another
  • We support the growth of professionals, businesses, and the global language industry

About Smartling

Smartling is a language translation company that enables customers to localize content across devices and platforms. The company is recognized by CSA Research as the #1 Leader of the 2019 MarketFlex for Language-Oriented TMS, and by users on G2 as the #1 rated Translation Management System. Smartling established Enterprise Translation Cloud, a data-driven approach to localization, which enables its customers to achieve higher quality translation at a lower total cost. Smartling is the platform of choice for hundreds of B2B and B2C brands, including InterContinental Hotels Group, Pinterest, Shopify, and SurveyMonkey. Smartling is headquartered in New York, with offices in Dublin and London. For more information, please visit