Answer why your company should measure translation performance.
Define your translation KPIs around speed, quality, and cost.
Build reports to highlight your KPIs.
Product Marketing Manager at Smartling
Jennifer Chew is a Product Marketing Manager at Smartling, responsible for overseeing the go-to-market strategy for Smartling's new products and features. She is also responsible for creating content to educate customers on benefits and best practices of using Smartling's Enterprise Translation Cloud.
Jennifer has been a part of the Smartling team for over two years, previously contributing as a Marketing Manager on the Demand Generation team. She collectively has over five years of B2B and B2C marketing experience from a RegTech company and a fashion design startup.