S2 E1: How to Launch New Languages

September 22nd 2020Join us for the season premiere of Translation Isn't Blind with Yext! During this episode, Jessica Birenz will reveal the key ingredients to her team's success as they localized marketing and product materials to scale their business globally.

Translation Isn't Blind S2 E1

Agile Translation

Yext centralized translation to Smartling's cloud TMS to automate the process surrounding translation

Translation Integration

How Yext processes a variety of content and launches new languages with Smartling

Validation with Data

Translation analytics validate decisions and actions taken by both parties to create value for Yext

Join us on September 22 @ 11am EST

Yext is on a mission to put more truth online. They do that by helping businesses around the world deliver official answers to customer questions across the entire search ecosystem — starting with a brand’s website, then extending across search engines, voice assistants, maps, and more than 175 global platforms. As Yext continues to break into new international markets, localizing marketing and product materials are critical to scaling the business globally. As the Director of Planning & Project Management, Jessica Birenz knows this importance firsthand, as her team is responsible for ensuring this happens quickly, but with precision. In this episode of Translation Isn't Blind, Jessica will reveal the three key ingredients to her team's success.

We can't wait to see you at the Season 2 Premiere of Translation Isn't Blind!


Adrian Cohn

Adrian Cohn

Head of Marketing at Smartling

Adrian Cohn is a brand and communications strategist with experience conceptualizing and implementing worldwide, omnichannel campaigns. Board member of New Orleans area hospital foundation, Cohn currently serves as Head of Marketing at Smartling, a translation technology and services company.

Jessica Birenz

Jessica Birenz

Director, Planning & Project Management at Yext

About Smartling

Smartling is a language translation company that enables customers to localize content across devices and platforms. The company is recognized by CSA Research as the #1 Leader of the 2019 MarketFlex for Language-Oriented TMS, and by users on G2 as the Leader of the 2019 G2 Grid for Translation Management. Smartling established Enterprise Translation Cloud, a data-driven approach to localization, which enables its customers to achieve higher quality translation at a lower total cost. Smartling is the platform of choice for hundreds of B2B and B2C brands, including InterContinental Hotels Group, Shopify, Slack and SurveyMonkey. Smartling is headquartered in New York, with offices in Dublin and London. For more information, please visit smartling.com.