S2 E2: How to translate and localize multiple content types

October 6th 2020Join the conversation and learn how Brandon Fiegoli at Butterfly Network translated their entire product in six weeks.

Translation Isn't Blind S2 E2

The Old Way Failed

Prior to onboarding Smartling, Brandon's language services provider was unable to meet the demands of Butterfly's complex requirements.

Turn Key Language Translation

For the various types of content, Smartling assigned specialized translators to ensure the quality and velocity expectations were met.

70,000 Words. 13 Languages.

Butterfly Network launched their entire product within six months of the project's inception internally.

Join us on October 6 @ 11am EST

Launching a medical device in multiple countries is a monumental task. It requires regulatory approvals (which vary by market), distinctive labeling, and in the case of Butterfly Network, a fully translated UI for iOS and Android. The content was diverse (including legal, medical, technical, and UX), and it had to be done within six weeks. Join this conversation to learn how Brandon Fiegoli accomplished this, and more.


Adrian Cohn

Adrian Cohn

Head of Marketing at Smartling

Adrian Cohn is a brand and communications strategist with experience conceptualizing and implementing worldwide, omnichannel campaigns. Board member of New Orleans area hospital foundation, Cohn currently serves as Head of Marketing at Smartling, a translation technology and services company.

Brandon Fiegoli

Brandon Fiegoli

Senior Product Manager at Butterfly Network Inc.

About Smartling

Smartling is a language translation company that enables customers to localize content across devices and platforms. The company is recognized by CSA Research as the #1 Leader of the 2019 MarketFlex for Language-Oriented TMS, and by users on G2 as the Leader of the 2019 G2 Grid for Translation Management. Smartling established Enterprise Translation Cloud, a data-driven approach to localization, which enables its customers to achieve higher quality translation at a lower total cost. Smartling is the platform of choice for hundreds of B2B and B2C brands, including InterContinental Hotels Group, Shopify, Slack and SurveyMonkey. Smartling is headquartered in New York, with offices in Dublin and London. For more information, please visit smartling.com.