Is translation blind? It doesn't have to be but, for so many, translation is indeed blind.
Conventional wisdom tells us that translation expands reach; and reach drives revenue. But what about unconventional wisdom - the out-of-the-box reasons for translating? As Dr. Stephen Covey says, “Seek first to understand, then to be understood.” Reframe how you talk about translation internally through untold stories about why other businesses translate.