Discover the New Frontier of the Glocal Internet on March 10, 2012 at SXSW

What:Discover the New Frontier of the Glocal Internet” at the SXSW Interactive conference. As part of SXSW Startup Village, the panel will focus on how to leverage today’s mega-trends – social, local, mobile and the cloud – to meet the challenges and opportunities of the new Internet.

Who: The panel speakers will feature the following executives from foursquare, Spotify, Zendesk and Smartling:

  • Holger Luedorf (@holger), vice president of mobile & partnerships, foursquare. Holger focuses on business development for foursquare.
  • Dave Altarescu (@davebalt), U.S. director of marketing, Spotify. Dave leads Spotify’s consumer marketing efforts in North America.
  • Adrian McDermott (@amcdermo), vice president of engineering, Zendesk. Adrian leads the product management and engineering teams for Zendesk.
  • Jack Welde (@jwelde), founder & CEO, Smartling. Jack is on a mission to make all digital content multilingual.

The panel moderator will be Christine Lagorio (@Lagorio) a writer, reader, reporter, occasional critic and executive editor of

When: March 10, 2012, at 12:30 PM CST

Where: Hilton Austin Downtown, Salon B, 500 E. 4th St. Austin, Texas

Why: Social, local, mobile, the cloud… are these buzzwords or real strategies? The answer is in how you use them. Learn how foursquare, Spotify, Zendesk and Smartling leverage these trends to reach customers around the globe.

More information about the panel: You can also register on Plancast. Twitter hashtag: #NewInternet

Media Contact: Jennifer Roane, 104 West Partners,,