ExactTarget Co-Founder Peter McCormick Joins Smartling’s Board of Directors

NEW YORK February 18, 2015 Smartling today announced that Peter McCormick, co-founder of ExactTarget (now Salesforce Marketing Cloud), has joined the company’s board of directors. The technology heavyweight will lend his expertise in sales, marketing and cloud computing to advance Smartling’s automated, cloud-based translation management platform as well as the company’s global growth.

McCormick brings to Smartling the benefit of more than a decade of experience in the enterprise software industry, with a deep focus on digital marketing. McCormick also sits on the boards of Offerpop and Booker Software.

“Peter brings accomplished leadership, extensive market knowledge and deep operational experience that will be of significant value as we accelerate our growth,” said Jack Welde, Smartling’s co-founder and CEO. “His guidance and insight in sales and marketing, Software-as-a-Service, and partnership channels will be of great value to Smartling.”

McCormick co-founded ExactTarget in December of 2000. Over the last 14 years, he’s held numerous executive positions at the company with responsibility for corporate development, global operations, partner development, services, products and marketing. Prior to co-founding ExactTarget, McCormick held sales and channel development leadership positions with Divine, Inc., Target Corporation and Steelcase, Inc.

“I am honored to join Smartling’s board and to have the opportunity to work with a company that is the leading innovator in a very important space,” said McCormick. “I look forward to contributing to the future direction and growth of Smartling.”

To learn more about Smartling, please visit: smtlng.dev.

About Smartling
Smartling, Inc. simplifies and accelerates translation and localization for companies reaching a global market. With the first cloud-based enterprise platform for translation management systems, Smartling helps companies quickly translate and deploy their websites and dynamic Web applications, mobile applications and business documents across the entire corporate digital infrastructure. Named “Most Innovative Startup” at Dow Jones/Wall Street Journal’s 2011 FASTech 50, Smartling is shaking up the translation and localization industry with the first platform designed to manage the entire translation, localization and delivery process via a scalable SaaS model. Brands that rely on Smartling to launch and manage localized multilingual websites and applications include Foursquare, GoPro, HotelTonight, Path, Pinterest, Shutterstock, Spotify, SurveyMonkey, Vimeo and more. The Smartling platform currently serves billions of page views per month in more than 100 languages across the globe.

Founded in 2009 and headquartered in New York City, Smartling is privately held and backed by leading venture capital firms, including First Round Capital, Harmony Partners, ICONIQ Capital, IDG Ventures, U.S. Venture Partners, Venrock and several prominent angel investors.

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Media Contact:
Jackie Gerbus
Davies Murphy Group