Smartling SVP of global marketing and featured presenters from an independent research firm to discuss how brands can maximize their global marketing ROI
NEW YORK – May 16, 2016 – Smartling today announced that it will conduct an upcoming webinar with featured presenters from Forrester, which will focus on how businesses can overcome the challenges associated with building and maintaining a successful international presence. Titled “Forrester TEITM Webinar: Maximizing Global Marketing ROI with Translation Technology,” the webinar will take place on Tuesday, May 17, 2016 at 1 p.m. ET, and is hosted by Target Marketing.
Businesses are looking to expand into global markets as a way to find new revenue opportunities. But doing so requires an understanding of multilingual audiences around the world. To engage global customers and tap into international business opportunities, brands must implement a global content strategy focused on creating personalized experiences that resonate in every language, all cultures and any market.
In this webinar, experts will discuss the landscape of global eCommerce markets, address globalization challenges and provide examples of how top brands are approaching localization. The webinar will also highlight the value of translation management technology, including how one global Software as a Service (SaaS) brand achieved 252 percent ROI (The Total Economic Impact™ Of Smartling’s Global Fluency Platform, a May 2016 commissioned study conducted by Forrester Consulting on behalf of Smartling). Attendees will also learn best practices for maximizing global marketing spend with the right translation technology.
- Lily Varon, analyst, eBusiness and channel strategy, Forrester
- Sebastian Selhorst, senior consultant, Forrester
- Judd Marcello, senior vice president of global marketing, Smartling
- Moderated by Drew James, publisher/brand director, Target Marketing
What: “Forrester TEITM Webinar: Maximizing Global Marketing ROI with Translation Technology”
When: Tuesday, May 17, 2016 at 1 p.m. ET
Where: To register for the webinar, click here
To learn more about Smartling, please visit: www.smartling.com.
Smartling’s enterprise translation management platform helps brands gain a more competitive global position by transforming the way their content is created and consumed around the world. Smartling’s technology helps brands access new markets, more customers and greater value. Smartling is headquartered in NYC with over 150 employees. For more information, please visit: www.smartling.com.