Smartling, the cloud-based enterprise translation management company, today announced Nataly Kelly, noted translation industry research expert, author, interpreter, translator and consultant, has joined the company as Vice President of Market Development. Her deep knowledge and proven expertise in the language services industry will help Smartling explore new markets, further engage the professional translator community, and evangelize technology to advance the industry.
Nataly, the former Chief Research Officer at Common Sense Advisory, an independent market research firm dedicated to language services and technology, brings specialized knowledge in language services and technology in the areas of translation, localization and interpreting. Her research and views are often cited in media outlets such as the New York Times, BusinessWeek, International Herald Tribune, Wall Street Journal, Fast Company, The Week, the Washington Post, and Harvard Business Review.
“Nataly has worked in the language services industry for more than 17 years as a professional translator, researcher, and expert consultant for companies from small technology start-ups to the Fortune 500, so she knows firsthand how technology is poised to transform the industry,“ said Jack Welde, Founder & CEO, Smartling, Inc. “As part of the Smartling team, we’re excited to have her broad perspective and expertise to help grow our market strategy.”
The $33 billion translation market, comprised of hundreds of thousands of professional translators, stands to benefit from innovative technology solutions to better manage the constant generation of new content that requires translating. Smartling accelerates the translation and localization process and advances the industry with its cloud-based enterprise platform. The Smartling Translation Management System (TMS) gives customers real-time visibility into and greater control over their translation projects and makes worldwide deployment of multilingual content faster, easier and more accurate.
“Businesses are experiencing a tectonic shift toward the mobile web, coupled with the need to reach more customers in international markets,” said Nataly Kelly, Vice President of Market Development, Smartling.” The products and services we are developing reflect those undeniable market realities, and will affect everyone in the translation supply chain.”
Nataly has formally studied seven languages, traveled to 36 countries, and obtained higher education on three continents. As a blogger for the Harvard Business Review and Huffington Post, she writes about translation and its impact on society, with a special focus on global business. She is a sought-after speaker on the conference circuit, and has presented on translation before the European Commission, the Jimmy Carter Library, and at Microsoft, Google, and United Airlines. She is a published author with Penguin USA/Perigee.