Smartling Strengthens Executive Team to Further Company Growth

Vice President of Sales, Client Services and Marketing Join Effort To Help Clients Enter New Language Markets

New York, NY, September 12, 2011

Smartling, the Translation Delivery Network (TDN) company,
today announced the addition of three new executives: Matt DeLoca as Vice President of Sales, Mark Elkin as Vice President of
Client Services, and Elizabeth Golluscio as Vice President of Marketing.

The three technology veterans join the company as Smartling looks to serve its growing client base. Smartling allows online
businesses of all size to reach non- English speaking audiences with an easy-to-use translation management system and delivery platform.

The company currently serves online leaders such as Scribd, SurveyMonkey, IMVU and foursquare, among others. It recently announced a
$10 million Series B funding from new and previous investors, as well as a unique partnership with the security and performance
company, CloudFlare.

“Smartling has accepted the audacious mission of making the entire web truly multilingual, and we need a world-class team to make that
vision a reality,” said Jack Welde, CEO, Smartling. “Our management team collectively speaks six languages, has lived in eight countries
outside the US and, most importantly, has the technology muscle to bring an elegant experience to this thorny challenge.”

Mr. DeLoca will head up Sales and New Business Development for Smartling. DeLoca began his over 20-year career in field sales at
Apple and subsequently contributed to the growth of several digital media startups, including The FeedRoom, Virage and Cinebase. He
is a graduate of Bucknell University.

Mr. Elkin, as Vice President of Client Services, will oversee Smartling’s customer experience, including Professional Services and
Customer Support. Elkin brings 20 years of experience in established and startup technology companies, such as NetGravity, Symantec,
and Vontu. He is a graduate of Brown University.

Ms. Golluscio joins Smartling as the Vice President of Marketing to lead branding and marketing initiatives. Golluscio has launched
multilingual sites and brings 16 years of startup experience, including Cape Clear (now Workday), IONA (Progress) and OEC (Borland).
She’s a graduate of Cornell and MIT Sloan.

Smartling’s cloud-based platform opens up new customer communities to clients, by enabling and delivering multilingual websites and apps.
With more than 70 percent of Internet users–or 1.4 billion people–claiming a language other than English as their preferred and
primary language, there is a massive opportunity to increase traffic, users, customers or donors from these new and growing
audiences. Smartling modernizes and simplifies this process.