Company thought leaders to address how cloud and mobile technology can make translation and localization effective tools in driving international revenue
NEW YORK – August 7, 2014 – Smartling today announced that company thought leaders will present at eTail East 2014, which will be held August 11-14 in Philadelphia. eTail is the leading e-commerce and multi-channel retail event, helping companies learn how to compete and grow in today’s changing retail market.
On Wednesday, August 13, Product Manager Eric Negron will present an invitation-only lunch & learn session on “Enabling Global Business Growth.” Negron will address how communicating with customers in their native language drives international revenue; how cloud technology facilitates faster, higher-quality professional translation while lowering costs; and how global usage analytics powers international expansion decisions.
On Thursday, August 14, as part of the Mobile & Tablet Summit, Kevin Cohn, senior director of product marketing, will lead a spotlight presentation on the revenue potential in mobile app localization. The 15-minute spotlight, “Global First: The Next Frontier for Mobile Businesses,” will cover how today’s localization technology makes it faster and easier for companies to expand into new markets and connect with customers in their native language. Cohn will offer localization best practices and provide examples of how mobile-first companies like Foursquare, HotelTonight and RunKeeper are using Smartling’s translation software platform to “globalize” their content.
- Who: Eric Negron, product manager at Smartling, and Kevin Cohn, senior director of product marketing at Smartling
- What: Negron will lead an invitation-only lunch & learn on “Enabling Global Business Growth”; Cohn will present a 15-minute spotlight on “Global First: The Next Frontier for Mobile Businesses”
- When: Negron’s session will take place on Wednesday, August 13, at 1:10 p.m. ET; Cohn’s session is scheduled for Thursday, August 14, from 9:50-10:05 a.m. ET
- Where: Philadelphia Marriott Downtown
Smartling, Inc. simplifies and accelerates translation and localization for companies reaching a global market. With the first cloud-based enterprise platform for translation management, Smartling helps companies quickly translate and deploy their websites and dynamic Web applications, mobile applications and business documents across the entire corporate digital infrastructure. Named “Most Innovative Startup” at Dow Jones/Wall Street Journal’s 2011 FASTech 50, Smartling is shaking up the translation and localization industry with the first platform designed to manage the entire translation, localization and delivery process via a scalable SaaS model. Brands that rely on Smartling to launch and manage localized multilingual websites and applications include Foursquare, GoPro, HotelTonight, Path, Pinterest, Shutterstock, Spotify, SurveyMonkey, Vimeo and more. The Smartling platform currently serves billions of page views per month in more than 100 languages across the globe.
Founded in 2009 and headquartered in New York City, Smartling is privately held and backed by leading venture capital firms, including First Round Capital, Harmony Partners, ICONIQ Capital, IDG Ventures, U.S. Venture Partners, Venrock and several prominent angel investors.
Davies Murphy Group