Is machine translation a good way to reduce costs?

Not necessarily. Most businesses do not use machine translation to reduce costs, but rather, to increase speed. Online machine translation, such as Google Translate, is less expensive than professional human translation, but even Google Translate has a cost when used for any large volumes. Professional-grade machine translation engines can be more costly, but can be useful for large volumes with a high degree of content overlap.

About Nataly Kelly

Nataly brings nearly two decades of translation industry experience to Smartling, most recently as Chief Research Officer at industry research firm Common Sense Advisory. Previously, she held positions at AT&T Language Line and NetworkOmni (acquired by Language Line), where she oversaw product development. A veteran translator and certified court interpreter for Spanish, she has formally studied seven languages, and is currently learning Irish. A former Fulbright scholar in sociolinguistics, Nataly lives in the Boston area with her husband and daughter. When she isn’t working, you’ll usually find her translating Ecuadorian poetry, writing books, and exploring the world (36 countries and counting!).