Is machine translation a good way to reduce costs?

Is machine translation a good way to reduce costs?

Not necessarily. Most businesses do not use machine translation to reduce costs, but rather, to increase speed. Online machine translation, such as Google Translate, is less expensive than professional human translation, but even Google Translate has a cost when used for any large volumes. Professional-grade machine translation engines can be more costly, but can be useful for large volumes with a high degree of content overlap.

About Nataly Kelly

Nataly brings nearly two decades of translation industry experience to Smartling, most recently as Chief Research Officer at industry research firm Common Sense Advisory. Previously, she held positions at AT&T Language Line and NetworkOmni (acquired by Language Line), where she oversaw product development. A veteran translator and certified court interpreter for Spanish, she has formally studied seven languages, and is currently learning Irish. A former Fulbright scholar in sociolinguistics, Nataly lives in the Boston area with her husband and daughter. When she isn’t working, you’ll usually find her translating Ecuadorian poetry, writing books, and exploring the world (36 countries and counting!).

Related


17 Website Translation Traps to...

While you diligently plot your path to global growth in the coming year, enemies near and far are already conspiring...
Continue reading

Translation Proxy: An Unexpected Ally...

Translation proxy technology has earned its reputation as the fastest, most cost-efficient means of translating website content. It’s helped countless...
Continue reading
hotel concierge

How Can Travel Brands Beat...

Global travel brands have plenty to smile about these days. Discretionary incomes are on the rise, emerging markets are dreaming...
Continue reading