Conversational Marketing Strategies to Reach Everyone Now

By Adrian Cohn and Dave Gerhardt


By Adrian Cohn (Smartling) and Dave Gerhardt (Drift). Presented by Digital Summit Webinar Series.

Conversational marketing is an authentic, personalized, and immediate form of communicating with your consumer. The reality, however, is that you can only reach everyone now with conversational marketing by curating in-language experiences for your consumers. This presentation will reveal how to connect in the moment with your audience anywhere today.

After this webinar, you'll be able to:

  • Develop a plan for improving in-language content at every touchpoint on the consumer journey
  • Implement tactics to master international conversational marketing
  • Optimize your conversational marketing strategies to be more authentic

Want to learn more about Conversational Marketing? Check out David Cancel and Dave Gerhardt's book, "Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too)" on