The single most important aspect of any brand is its people, no matter the service you offer. For many years, we got this completely wrong, so we introduced Move the World with Words, a brand marketing campaign that illuminates the human story behind Smartling. The conscious decision to market a B2B like a B2C enabled us to change the industry’s perspective on who we are and why we exist, and realize 218% in service-line sales.
Humanize Your Brand from Smartling on Vimeo.
