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Selling in Uncertain Times

How a global strategy continues to be a competitive advantage for your brand.


If there’s anything that this global pandemic at the beginning of 2020 has demonstrated with absolute clarity, it is how connected our global community has become.

Right now, when the world feels as if it is closing off, we must be mindful of how strategically important it is to connect with businesses, customers and clients globally.

Adopting a global strategy will be a key differentiator for brands as they shift and adapt to both the changing demands of consumers, and new supply limitations introduced during the COVID-19 pandemic. And we put together a guide to help your team do just that: leveragingt translation and localization to reach new people.

Selling in Uncertain Times includes:

  • The state of the global economy
  • Why a Global, Digital Experience is ever more importantt
  • How your team can reach every last person on Earth
  • Guidance and timeline for building and adopting a global strategy
  • Smartling research highlighting the growth potential unlocked with translation with real-world data

Interested in Smartling's translation management solution? Chat with an expert today!

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