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Translation Innovator and Smartling CEO and Co-Founder Jack Welde to Present at LocWorld37 on Leveraging Machine Learning for Improved Translation

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New York, NY - June 5, 2018 - Smartling, a translation technology innovator, today announced the company’s CEO and Co-Founder Jack Welde will present at the upcoming LocWorld37, taking place June 7-8 at the Hilton Warsaw Hotel and Convention Centre. Smartling will also be exhibiting at the event in booths #216 and #218.

On Thursday, June 7 at 9 am, Welde will host a discussion title “Test, Test, Test: How A/B Testing Can Showcase Localization Value,” with presenter Patricia Gómez Jurado, head of Content and Localization at eDreams ODIGEO. Attendees will hear what localization teams can learn from A/B testing, how to measure multilingual content impact, and how content A/B testing is a new area where localization can add value.

Welde will also be present “Why Data is Like a Fortune Teller,” later in the day at 1:30 pm with panelists from Bang & Olufsen and Alfresco Software; hosted by Jaap van der Meer, founder of the Translation Automation User Society (TAUS). The panel will discuss and examine applications of machine learning for predicting translation quality.

“While 94% of companies are planning to increase their localization expenditures this year, over half of them find the content localization process to be too manual, too slow and unable to keep pace with their expansion efforts,” said Welde, Smartling CEO and co-founder. “I’m excited to share best practices and strategies companies with global expansion aspirations can leverage to improve their localization efforts and meet global growth objectives.”

LocWorld37 Warsaw brings together delegates who are responsible for communicating across the boundaries of language and culture in the global marketplace. Five hundred executives from around the world are expected to attend.

About Smartling Smartling helps ambitious brands access more markets, deliver better user experiences, and build stronger relationships by transforming the way content is created and consumed around the world. Our translation software and services prioritize process automation and intelligent collaboration so companies can quickly and cost-effectively localize websites, apps, and documents with minimal IT involvement. The company recently launched a machine-learning approach to measuring translation quality across localized content, the first of its kind in the language translation industry.

Customers include InterContinental Hotels Group, Hootsuite, Pinterest, SurveyMonkey, and hundreds more. Smartling offers multiple pricing plans enabling more flexibility and control over translation costs. For more information, please visit www.smartling.com or contact us at hi@smartling.com or 1.866.707.6278.

Media Contacts Lori Leavey (Lutz PR for Smartling) 949.280.1203 lori@lutzpr.com

About Smartling

Smartling is the leading translation management platform and language services provider to localize content across devices and platforms. The company created Enterprise Translation Cloud, a data-driven approach to localization, which enables its customers to achieve higher quality translation at a lower total cost. Smartling is the platform of choice for hundreds of B2B and B2C brands, including InterContinental Hotels Group, GoPro, Shopify, Slack, and SurveyMonkey. The company is headquartered in New York, with offices in Dublin and London.

Smartling Media Contact
Adrian K. Cohn
Director of Communications
acohn@smartling.com | 646/645-0338

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