NEW YORK – September 2, 2014 – Smartling today announced its inclusion in Smart Selling Tools’ Top Marketing Tools of 2014 eBook, which recognizes the best marketing tools to drive revenue in business-to-business (B2B) sales. Smart Selling Tools is a nationally recognized consulting firm dedicated to helping marketers and sellers apply processes and technology to drive revenue.
The Top Marketing Tools eBook targets B2B marketers seeking increased lead conversions and higher revenue contribution. With a goal of enabling modern marketing strategies, the guide features tools that identify, prioritize and nurture leads; quickly generate more sales-ready leads; and deliver rich content that converts prospects into leads and leads into buyers.
“Smartling has been recognized as one of the Top Marketing Tools of 2014 because it offers tremendous benefit to innovative, revenue-oriented marketers,” said Nancy Nardin, president of Smart Selling Tools. “We are pleased to recognize Smartling as a leader in the B2B marketing industry.”
Smartling was recognized in the “Content Marketing and Selling” category for its translation software platform, which brings desperately needed automation to the $34 billion global language services market. Smartling’s platform pairs high-quality, accurate human translations with translation process automation, enabling businesses to fully translate their websites, mobile apps and other business document content in a fraction of the time required with traditional translation processes, while improving quality.
“In today’s economy, if you can’t translate your content efficiently, you can’t do business globally,” said Nataly Kelly, VP of marketing at Smartling. “The goal for marketers in any industry is to generate more leads and increase revenue, and our technology helps them do this by reaching target customers with multilingual content that reflects the way they live, act and speak. Translation and localization enable marketers to yield maximum ROI from their native language content, drive revenue and boost customer satisfaction. And thanks to today’s technology, it has never been easier or faster to do so.”
To view Smart Selling Tools’ Top Marketing Tools of 2014 eBook, please go to: http://smartsellingtools.com/2014-top-marketing-tools/. To learn more about Smartling, please visit: smartling.com.
Smartling is the leading translation management platform and language services provider to localize content across devices and platforms. The company created Enterprise Translation Cloud, a data-driven approach to localization, which enables its customers to achieve higher quality translation at a lower total cost. Smartling is the platform of choice for hundreds of B2B and B2C brands, including InterContinental Hotels Group, GoPro, Shopify, Slack, and SurveyMonkey. The company is headquartered in New York, with offices in Dublin and London.
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