Smartling and Adweek to Co-Host Webinar on Content Strategies for Global Brands. Experts from Yext and SimulTrans to share best practices for delivering personalized customer experiences worldwide
NEW YORK – January 27, 2016 – Smartling today announced that it will co-host an upcoming webinar with Adweek, which will focus on how brands can deliver personalized customer experiences worldwide with the right global content strategy. Titled “Content Strategies for Global Brands: Speaking Your Customer’s Language,” the webinar will take place on Wednesday, Feb. 3, 2016 at 1 p.m. ET.
Any company with a website can be considered a global brand; the Internet has all but dissolved geographic borders for business and commerce. Consequently, organizations are increasingly doing business beyond their home market. To engage global customers and tap into the seemingly endless international business opportunities, brands must communicate in a language that their audiences understand. And that means implementing a global content strategy focused on creating personalized experiences for customers worldwide.
During this webinar, fast-growing location software maker Yext will discuss its international marketing efforts, while language service provider SimulTrans will address what goes into successful translation. Attendees will learn what matters most to consumers globally and how to build a content strategy that meets these needs; how working with translators can benefit brand marketing; and why a global marketing initiative needs to take into account local needs.
Who: Liz Walton, director of marketing at Yext Adam Jones, chief operating officer at SimulTrans Judd Marcello, vice president of marketing at Smartling What: “Content Strategies for Global Brands: Speaking Your Customer’s Language” webinar When: Wednesday, Feb. 3, 2016 at 1 p.m. ET Where: To register for the webinar, click here. To learn more about Smartling, please visit: smtlng.dev.
About Smartling Smartling uses technology to transform the way content is created and consumed around the world. Smartling’s Global Fluency Platform helps brands access new markets, more customers and greater value. The Global Fluency Platform enables ambitious brands to achieve a more dominant global position. Smartling enables brands such as British Airways, InterContinental Hotels Group, Uber, AdRoll, Shinola, Spotify, Pinterest, Hasbro and SurveyMonkey to provide truly native brand experiences. Smartling is headquartered in NYC with over 100 employees. For more information, visit www.smartling.com