Global Brand Manager
Simplify the brand message to make translating its’ assets much easier
Avoid idioms and buzzwords and instead build messages around universal values
Take note of local customs and cultural norms to avoid embarrassing mistakes and identify influential opportunities
Maintain consistency; an erratic tone will only create confusion for potential customers
Choose translation software that acknowledges the importance of brand localization
Smartling provides the answer for ambitious brands looking to localize their brand messaging into dozens of languages, giving users the power to assemble resources and customize workflows capable of producing nuanced global content.
Technology Made Simple
Get the simplicity of an agency model with the benefits of a distributed marketplace: True visibility into translation resources and processes to promote smarter collaboration and improve supply chain consistency.
Automatically extract and replace content wherever it lives inside your organization, routing it to the correct resources all along the way to ensure accurate translations and timely turnarounds.
Smartling’s Language Services offers access to a network of professional translators who will take as much care in translating your brand as you have in building it. Or, use the vendors you have in place. Our systems support either choice.